BAVI has a nationwide business network with branches in key cities and distributorships across the Philippines. The company is fully supported by hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants. These facilities are closely supervised and monitored, creating a highly efficient supply chain in poultry integration, which has consistently earned Triple A ratings by the National Meat Inspection Service for cleanliness.
Like many industry leaders, the company has seen its fair share of challenges. The implementation of the Asean Free Trade Agreement led to an open the market which led to cheaper imports. Faced with thin margins and fierce competition, the company faced a dire threat to their existence. BAVI, under Mascarinas’s leadership, undertook bold measures to diversify their operations, and launched its own retail operation and developed a complementing range of cooked chicken and dressed chicken products. In 2009 BAVI launched its oven roasted chicken business under the trade name “Chooks To Go”, completing the integration cycle of poultry operations, from the farm to the dinner table. It owns three food store brands: Uling Roasters, Reyal and Maro food stores. It has set itself apart from the industry by being the first and only poultry integrator to offer antibiotic-free chicken. Today BAVI is the country’s number one poultry integrator, and largest rotisserie chicken chain, with close to 2,000 rotisserie stores nationwide – an unprecedented achievement by any other company.