Globe Telecom Inc. is a leading full-service telecommunications provider in the Philippines that is publicly listed on the Philippine Stock Exchange (PSE). Better known as Globe, the company – founded in 1935 – now serves over 76 million subscribers with its suite of products and services, such as mobile, fixed, broadband, data connectivity, internet, and managed services. Beyond telecommunications, Globe also benefits people across other areas through its notable subsidiaries and affiliates, including a micropayment service and a venture company offering bootstrapping support to early- to growth-stage tech startups in Asia.

As one of ACES Awards’ Industry Champions of the Year, Globe has indisputably made its mark as a worthy captain of the telecommunications industry across Asia, showcasing a competitive edge that involves the setting of industry benchmarks and trends as well as commendable best practices. In a nutshell, Globe has demonstrated its adeptness in evolving its focus in accordance with the dynamic changes of the industry towards sustaining its position as an invincible market leader.

Over time, Globe has fortified a holistic and intricate ecosystem that champions innovation, quality service, and care for its customers and employees through several core pillars. For one, the purpose-driven company is rooted by strong values and a culture that shepherds its employees to fulfil the Globe Purpose which asserts, “In everything that we do, we treat people right to create a Globe of Good”.

Globe also enables its people to the highest degree in staying true to its Circle of Happiness philosophy which proclaims that engaged employees naturally lead to happy customers and satisfied shareholders. Similarly, the company ensures that its customers are granted tip-top service by creating memorable experiences through its products and services. As a high-performing company, Globe makes every effort to continuously refine and upgrade its connectivity and services, all while making significant contributions to its sustainability and nation-building efforts which include its corporate social responsibility (CSR) initiatives.

Despite dominating the market share since 2019, Globe does not rest on its laurels and consistently differentiates itself to stay ahead of its competitors. The telecommunications company does so by increasing its agility and future-proofing its business through its Simple, Digital and Agile (SDA) program that sets out to achieve ambitions that add long-term value, thinking digitally, and honing in on its customer-centricity mindset to ascertain strong relationships with its customers to elicit loyalty by solving prevalent pain points and challenges.

Being the top telco brand in the Philippines, Globe has had its fair share of outstanding achievements. With that said, the company has also outperformed under the unfavourable circumstances presented by the COVID-19 pandemic. As part of its information campaign to combat the pandemic, Globe’s Employee Engagement was rated 93% with communications ranking as the third highest source of engagement while being recognised as the only Filipino company to be part of the Willis Towers Watson’s High Performing Organisations.

Globe also adopted a bot revolution as a precautionary measure. This included the launch of DUDE bot (Digital Usher for Disaster and Emergencies) for employees to complete their health check-ins, which totalled up to 1,271,393 daily check-ins in 2020 alone. It also automates instructions for employees in the event of present symptoms, and is used to disseminate information about mental health with a link to its partner, Hopechat. A recognition bot called Wanda was also developed for employees to commend and encourage one another, alongside an increase in the utilisation of Globe’s Workplace by Facebook platform.