A Journey from Crisis to Community
“The Philippines’ Asialink Finance Corporation positions itself as a prominent financial enabler for the unbanked and underserved sectors, including MSMEs.”
Asialink Finance Corporation, a dominant in Philippine finance, has been awarded the distinguished Asia’s Best Performing Companies title, celebrating the company’s dedication to the unbanked and underserved sectors, including Filipino families and Micro, Small, and Medium Enterprises (MSMEs).
Since its founding in 1997 during the Asian Financial Crisis, Asialink has grown from a modest venture into a vital resource for accessible financing across the country. With an initial capital of PHP 3 million, the company’s founders aimed to provide fast, flexible financial solutions for essential needs, before expanding into collateralized loans. Today, their brand promise, “You Have Us!” represents a trusted commitment to clients and its employees across generations. For 27 years, Asialink boasts an extensive reach of 250 branches, 2,000 employees, and over 4,600 loan consultants and sales dealers across the Philippines.
Asialink’s most distinguished product is its Loan Consultancy Program, which goes beyond traditional financial services to empower Filipino individuals by offering them a platform to participate in financial distribution. From a base of 4,000 partners in 2023, the company grew to over 4,728 partners as of the 3rd quarter of 2024. Asialink’s consultancy program not only contributed to a 27% growth in sales, reaching PHP 12.62 billion in 2023, but also serves as an inspiring narrative of community-centred success. Through the Asialink Partner Academy, these consultants are continuously trained on product knowledge, client engagement, and business ethics, whilst advancing connections and collaboration amongst them.
In today’s fast-paced digital age, client needs have evolved, prompting Asialink to prioritise speed, convenience, and efficiency. The Sofia system, Asialink’s advanced digital platform, allows for faster loan processing and improved turnaround times. Leveraging technology has enabled Asialink to maintain the high-speed service that is central to its brand. Additionally, Asialink’s digital transformation includes adopting cloud technology, predictive analytics, and exploring mobile app development, ensuring that its services remain competitive and future-ready.
Customers are offered the convenience of online applications and are only required to visit branches to claim funds, which can be issued through checks on-site. This hybrid approach allows Asialink to retain its customer touchpoints while offering digital flexibility. Clients can also repay loans through digital payment partners, a feature that has greatly enhanced accessibility and customer satisfaction. Furthermore, the company’s expansive network of independent sales partners enables Asialink to reach clients across the Philippines regardless of their location.
Throughout its journey, Asialink has built strong alliances with prestigious financial institutions, including Southeast Asian banks such as CTBC, Yuanta, Cathay United Bank, and Creador. These partnerships evidently bolster Asialink’s resources and also demonstrate the trust that these institutions place in Asialink’s operational integrity and long-term vision. This trust is further reinforced by Asialink’s ISO 9001:2015 certification. Additionally, Asialink holds a PRS A plus rating from PhilRatings with a stable outlook, reflecting its sound financial health and sustainability.
Asialink’s commitment to good governance is evident in its adherence to corporate governance standards and its establishment of board-level committees, including Audit, Governance, Risk Management, and Compensation. These committees oversee key aspects of company operations, ensuring regulatory compliance and ethical practices. This structure reflects Asialink’s dedication to transparency and accountability, a stance more commonly associated with publicly listed corporations, thus solidifying its reputation for integrity.
Asialink’s dedication to social responsibility extends to partnerships with community organisations. The company collaborates with the Philippine Red Cross for nationwide blood donation drives and, during the COVID-19 pandemic, donated vaccines to healthcare workers at the Medical City. Asialink has partnered with local nongovernment and community-led organizations to help raise awareness to public such as LGBT awareness, environmental protection, housing for the poor, free livelihood and financial trainings, physical and mental health, and feeding programs. These initiatives reflect Asialink’s deep-rooted commitment to the welfare of the communities it serves, also positioning the company as a trusted community ally.
For Asialink, winning this accolade signifies acknowledgement from industry leaders and peers across Asia. By 2033, Asialink envisions expanding beyond the Philippines, positioning itself as a prominent financial enabler for MSMEs across the region. This award celebrates 27 years of dedication, growth, and impactful service to Filipino MSMEs and communities, accelerating Asialink’s mission to provide inclusive financial solutions that empower and transform the lives of countless individuals and businesses in the country and beyond.
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