Nestlé Indochina operates across four countries, competing in 15 FMCG categories against local, regional, and global players. Its vision is to drive sustainable and profitable growth in the region by enhancing quality of life and contributing to a healthier future. The company achieves this by focusing on purpose-driven brands and healthier solutions for all life stages. By reworking its product portfolio with consumer health in mind, it has attained the highest number of SKUs—49—meeting the Thailand Healthier Choice criteria.
Leadership Under Victor Seah
Since his appointment as Chairman and CEO in May 2018, Victor Seah has guided Nestlé Indochina with a focus on local adaptation and sustainable growth. Based in Bangkok, the Singaporean leader oversees Nestlé’s diverse operations across Thailand, Cambodia, Laos, and Myanmar. With nearly 90 percent of products manufactured locally, Nestlé gains a competitive edge over import-based competitors while catering to local preferences. The company’s vast distribution network of 500,000 retail partners allows it to serve 140 million consumers in the region effectively.
Overcoming Challenges and Driving Growth
Seah’s leadership has been tested by market disruptions, including the rise of e-commerce, aggressive price wars, and excise taxes affecting profitability. He navigated these challenges by ensuring the right people were in key roles, aligning the organization around a shared growth vision, and empowering teams to execute strategies effectively. His experience reaffirmed his belief that success stems from trust in the right talent and strategic adaptability.
Leadership Philosophy
Seah emphasizes the importance of authenticity and skill development in leadership. He believes leaders should remain true to their character while adapting to different situations. For him, effective leadership is about inspiring and motivating teams rather than just managing them. He prioritizes accessibility, engagement, and open communication, fostering an environment where employees feel valued and driven to excel.
