Providing Healthcare Anytime, Anywhere
Teeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. Since graduating with a Master’s Degree from the College of Management, Mahidol University (CMMU) in 2014 and armed with a Bachelor’s Degree from ICT Mahidol University in Computer Science, he has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 10 years.
Teeraphol Ambhai also holds two Mini MBA from Neo Academy by CMMU. He is currently pursuing his Doctorate of Communication Arts at the University of the Thai Chamber of Commerce (UTCC).
Leading and managing a small team of 10 people, Teeraphol Ambhai possesses a high-level of understanding of project management and has a growth mindset that has resulted in world-class social media outcomes such as having the first Most FB followers among hospitals in the world, as well as being Top 4 in the world for the other three main channels ─ IG,Tiktok and YouTube. The hospital and Teeraphol have also received more than 50 awards both in Thailand and internationally.
More than that, his tangible performance in the last three years for Bumrungrad MarTech has led the team with SEO (Organic search) + Paid Search + Social Media to reach 10 billion Baht in revenue (30% of Total Hospital Revenue).
A Seamless Digital Experience
Bumrungrad Hospital has a bold vision to deliver a seamless digital experience for Thai and international patients.
They set a roadmap with the team to integrate health data and real-time monitoring with the Internet of Things (IoT).
The outcomes of MarTech Transformation led to significant enhancements in customer experience and personalization while adding value to lives. This transformation has positively impacted the organization's revenue.
From an experience perspective, Bumrungrad has developed a suite of products to build a comprehensive Healthcare Ecosystem. These include the e-Wallet, which enhances convenience and ensures that customers receive maximum benefits, and E-Payment, which broadens payment options. Such innovations allow individuals worldwide to easily pay for services, bringing them closer to achieving seamless healthcare access. Telehealth has played a pivotal role in propelling the organization forward, particularly during the pandemic. Bumrungrad remains dedicated to providing continuous care to patients globally, thereby eliminating the need for physical visits to the hospital. This initiative is further supported by their Digital Medical Interpreters (DMI), capable of assisting in up to five languages.
From a revenue perspective, in 2023, the MarTech Transformation Platform significantly contributed to the organization’s direct revenue generation through its Telehealth services and the Online Store.
Building a Digital Healthcare Ecosystem
Using the Four Actions Framework and Design Thinking, Teeraphol Ambhai came up with eight specific patient touchpoints.
The aim is to deliver a meaningful patient journey based on the hospital’s digital core values: to provide the most convenience, a great experience, and reduce waiting time and cost on patients. “The patient can also easily access their health information through the Application. This way they feel valued and keep coming back to it,” he says.
In addition to these specific goals, Bumrungrad is committed to driving technology-driven innovation within the healthcare industry. By prioritizing accessibility, convenience, and effective communication, the hospital is determined to enhance the overall patient experience. In addition, Bumrungrad is committed to supporting the recovery and growth of Thailand's medical tourism sector in a post-COVID-19 world. By leveraging technology, Bumrungrad can not only benefit its patients but also contribute to the advancement of healthcare practices and the well-being of individuals across the globe.
