A Visionary Leader in Digital Healthcare Transformation
Teeraphol Ambhai is a distinguished digital leader with a strong track record of innovation, collaboration, and impact in the healthcare industry. Since earning his Master’s Degree from the College of Management, Mahidol University (CMMU) in 2014 and a Bachelor’s Degree in Computer Science from ICT Mahidol University, he has played a pivotal role in shaping Bumrungrad International Hospital’s digital presence for over a decade.
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His expertise is further reinforced by two Mini MBAs from Neo Academy by CMMU, and he is currently pursuing a Doctorate in Communication Arts at the University of the Thai Chamber of Commerce (UTCC).
Leading a high-performing team of 10, Teeraphol has consistently driven digital excellence, positioning Bumrungrad International among the world’s top-ranked hospitals on social media. Under his leadership, the hospital boasts the highest number of Facebook followers among hospitals globally and ranks among the top four for Instagram, TikTok, and YouTube. His contributions have earned the hospital and his team more than 50 prestigious awards, both locally and internationally.
Beyond social media success, Teeraphol’s impact is evident in the hospital’s MarTech transformation, which has generated 10 billion Baht in revenue over the last three years, accounting for 30% of Bumrungrad’s total revenue.
A Seamless Digital Experience
Bumrungrad International Hospital is committed to revolutionizing healthcare by integrating digital innovations that enhance patient experience and accessibility. The hospital has embarked on a digital transformation journey, utilizing cutting-edge MarTech solutions to personalize patient care and streamline healthcare services.
A key element of this transformation is the integration of health data and real-time monitoring through the Internet of Things (IoT). This initiative has significantly enhanced patient engagement, enabling seamless access to medical information and personalized care.
Bumrungrad’s suite of digital healthcare products is designed to create a comprehensive healthcare ecosystem. The introduction of e-Wallet and E-Payment systems ensures seamless and flexible transactions, making healthcare services more accessible to patients worldwide. The hospital’s Telehealth services have further extended its global reach, allowing patients to consult specialists remotely without the need for physical visits. This initiative is reinforced by Digital Medical Interpreters (DMI), capable of providing assistance in up to five languages, enhancing communication and inclusivity.
From a business perspective, these innovations have not only improved patient satisfaction but also significantly contributed to revenue growth. In 2023, the MarTech Transformation Platform directly increased revenue through Telehealth services and the Online Store, reinforcing Bumrungrad’s leadership in digital healthcare.
Building a Digital Healthcare Ecosystem
Driven by the Four Actions Framework and Design Thinking, Teeraphol has identified eight key patient touchpoints to enhance the healthcare journey. His vision is to ensure maximum convenience, improve patient experiences, and reduce waiting times and costs. Through the hospital’s mobile application, patients can easily access their health records, fostering trust and encouraging long-term engagement.
Beyond patient-centric innovation, Bumrungrad is committed to advancing Thailand’s medical tourism industry in a post-pandemic world. By leveraging technology to enhance accessibility and communication, the hospital is not only transforming patient care but also positioning Thailand as a global leader in healthcare services.
With a strong foundation in digital strategy and an unwavering commitment to excellence, Teeraphol Ambhai and Bumrungrad International Hospital continue to set new standards in healthcare innovation, ensuring quality medical services are available anytime, anywhere.
