Peerapong Jaroon-Ek, the CEO of Origin Property PCL, has navigated a highly competitive market with determination and innovative thinking. At 39 years old, Peerapong founded the company in 2009 with the goal of being unique, fresh, and innovative in the property industry, competing against established players. Despite starting with limited capital for just one project, the company found success by focusing on areas where competition was lower and larger developers were not interested. Origin Property quickly expanded, and within a short time, they had 10 projects, marking the beginning of their growth story.
Key Milestones and Expansion
Origin Property’s journey has been marked by several significant milestones, including the establishment of Knightsbridge Bearing in 2014, the first high-rise building in a new area in Greater Bangkok. In the same year, the company was listed on the Stock Exchange of Thailand. In 2016, Peerapong’s leadership led to the launch of their first hotel chain in collaboration with the Intercontinental Hotels Group (IHG) and the rapid sell-out of the Knightsbridge Prime Sathorn Condominium units in just one day. By developing real estate in underdeveloped areas, such as Bearing, Samutprakan, and Sriracha, Peerapong created thriving communities, differentiating Origin Property in the market.
Affordable Premium Products with Customer Benefits
Origin Property’s strategy has been to offer premium real estate at affordable prices, with additional customer-friendly features. Their target market includes fresh graduates, executives, and blue-collar workers—essentially people looking for properties to live in. By identifying a gap in the market, Peerapong and his team seized the opportunity and catered to the needs of this demographic.
Leadership Style Rooted in Personal Experience
Peerapong’s leadership style is influenced by his personal experiences. Coming from humble beginnings, he understands the feeling of being overlooked and uses this insight to drive his team’s performance. His strong work ethic, instilled during his early years of helping his family, combined with his education—a Master’s in Engineering and an MBA—prepared him to take on leadership roles. By the age of 28, he became CEO, having worked in various roles within the property industry since graduating.
Developing Future Leaders and Fostering Innovation
Peerapong is a strong advocate for pushing his teams to achieve great results and strives to create leaders within the company. He believes in promoting high performers, regardless of their age, and places employees in roles where they excel and are motivated. He fosters an environment of teamwork and innovation by breaking down traditional hierarchies, encouraging collaboration between all levels of staff. This approach has helped build a close-knit, family-like work culture.
Strong Foundations and Strategic Leadership
A key to Origin Property’s success is its strong back office and the meticulous planning, research, and hard work that Peerapong emphasizes. With 380 dedicated employees, he believes that a leader must be respected, and open-mindedness towards new ideas is crucial in building a strong, forward-thinking organization.
