“Our brand essence is centred around the belief that love empowers your life,” says CEO Nusara Assakul Banyatpiyaphod of Ocean Life Insurance Public Company Limited, a company founded by her father 74 years ago. Inheriting this family-owned life insurance business from her father and older brother, Nusara has infused the company with the concept of love—whether for health and financial well-being, one’s profession, employees, customers, the community, or the environment. This guiding principle has been the driving force behind Ocean Life’s sustainability efforts, diversity and inclusivity initiatives, expansion, digital transformation, and its rise as an industry powerhouse.
Expanding Reach and Accessibility
Ocean Life was initially focused on providing industrial life insurance to rural communities. However, under Nusara’s leadership, the company has expanded its services nationwide, now catering to both urban and rural areas. With 1,791 employees, Ocean Life offers a broad range of policies, including life, industrial, group, health and accident insurance, MRTA, unit-linked policies, business and real estate loans, investments, and human resource management.
Ease of access remains a core priority. The company continually simplifies the purchasing and claims process to ensure convenience for clients. Nusara highlights the industrial policy designed for upcountry customers, which features minimal underwriting requirements and a straightforward structure, making it the first insurance experience for many Thais.
Voyage to Success
Since taking the helm in 2010, Nusara has led Ocean Life through a transformative journey, modernising the brand and restoring profitability. The company successfully navigated digital transformation to adapt to the pandemic and shifting consumer behaviors. Today, Ocean Life is recognized as an attractive workplace with high employee engagement.
According to an internal engagement survey, employees share a deep sense of belonging to the company, viewing it as a second home where they feel secure and valued. Nusara emphasizes the importance of education and teamwork in fostering a collaborative environment. Through self-learning, team collaboration, and knowledge sharing, employees are empowered to develop their capabilities.
“We understand that success in our business is not solely dependent on one person, but rather on the collective effort of the entire team. Therefore, we emphasise the importance of good collaboration and education to ensure that our team can work together effectively and achieve success,” she explains.
Proof of the Power of Love
Ocean Life’s commitment to employee development and exceptional management has earned the company numerous accolades from the government. In 2022, it introduced a sustainability policy titled “Sustainable with Love,” structured around three key pillars: Health, Wealth, and World—focusing on saving the planet for future generations. These efforts are driven by two foundational elements: People, Culture & Partnerships, and Technology & Innovation.
Staying true to its principles, Ocean Life actively engages in corporate social responsibility, continuously giving back to the community while safeguarding the environment. The company implements sustainability initiatives to minimize its environmental impact and supports numerous social causes and charitable organizations.
As a proud member of the Dai-ichi Life Insurance Group, Ocean Life also participates in Dai-ichi’s ESG activities, further reinforcing its dedication to responsible and ethical business practices. Through a foundation of love, the company continues to empower lives while building a more sustainable future.
