As the world’s leading provider of building materials for pitched roofs and innovative energy solutions, the Braas Monier Building Group has established a formidable presence across 36 countries and four continents. Under the leadership of Marco Francesco Righi, Regional President Asia Pacific & Chief Executive Officer of Malaysia, the brand continues to expand its influence in the Asia-Pacific region. With a wealth of experience and a passion for leadership, Righi shares his insights on what it takes to drive success in a competitive industry.
Setting the Standard for Excellence
Braas Monier stands out in the industry through its unwavering commitment to professionalism, integrity, and consistency. The company prides itself on delivering high-quality products and services, bolstered by outstanding innovation, technical expertise, and a strong brand reputation. This dedication to excellence ensures that customers receive superior roofing and energy solutions backed by decades of expertise.
Overcoming Challenges and Strengthening Leadership
Navigating residential market downturns, organizational restructurings, fierce competition, and financial challenges has shaped Righi’s leadership journey. These obstacles strengthened his business acumen and reinforced the importance of having a strong, aligned team. He believes that while an individual can only do so much, a united team can overcome even the toughest challenges.
A Strong Foundation in Education
Righi’s academic background has played a pivotal role in shaping his career. He holds a degree in Civil Engineering from the Polytechnic of Milan, an MBA from SDA Bocconi, and has completed the International Leadership Program at INSEAD. Beyond technical skills, his education prepared him to tackle complex business challenges with a strategic mindset.
Influences and Inspirations
Unlike many who look up to role models, Righi found motivation through negative examples, which fueled his determination to carve his own path. Among business leaders, he admires Howard Schultz, the visionary behind Starbucks, who—like Righi—came from humble beginnings and built his success through courage, hard work, and intelligence.
Defining Great Leadership
Righi believes that a good leader possesses strong emotional intelligence, a keen understanding of their team’s strengths and weaknesses, a positive attitude, and the ability to make sound decisions. Integrity, accountability, clear communication, and the ability to inspire and delegate effectively are essential traits. Above all, a leader must be a great motivator and an active listener.
A Leadership Style Rooted in Collaboration
Describing his leadership approach as one of mutual respect and teamwork, Righi fosters an environment where employees feel valued and empowered. He believes in working with his team rather than having them work for him. His leadership philosophy is a blend of personality, education, and insights gained from observing other leaders.
Leading with Dedication and Energy
While Righi does not compare himself to his peers, he believes his energy and dedication are contagious, pushing those around him to perform at their best. His passion for leadership is evident in his ability to inspire and uplift his team.
Can Leadership Be Taught?
Righi acknowledges that leadership can be taught, but emphasizes that it can only be truly learned through humility. It is a lifelong journey that requires acting as a role model, offering continuous and honest feedback, and allowing individuals the space to grow—even through mistakes.
The Role of Human Resources in a Successful Organization
Righi places immense value on a well-organized HR department, recognizing it as fundamental to a company’s success. He believes that HR should carefully balance employee interests with corporate objectives while guiding employees throughout their career paths. Decisions on people-related matters should always be carefully discussed, ensuring fairness and alignment with the company’s values.
Through his leadership at Braas Monier, Marco Francesco Righi continues to drive innovation, foster a culture of excellence, and inspire those around him. His vision for the company reflects his commitment to not just business success, but also to building a resilient, motivated, and empowered workforce.
