Mr Bean has built its reputation on a strong corporate philosophy that prioritizes customer satisfaction while continuously innovating to create healthy and nutritious products. With a dedicated management team and a focus on research and development, the company is set to expand rapidly across the region.
A Competitive Industry and Premium Soya Bean Sourcing
The food and beverage industry is highly competitive, especially with the influx of foreign brands in recent years. Since 1995, Mr Bean has partnered with a leading North American soya bean farm to develop its premium, non-genetically modified, and identity-preserved (IP) soya beans. This commitment to quality ensures that Mr Bean consistently delivers nutritious and high-protein products.
Brand Success and Consumer Engagement
Mr Bean remains dedicated to its brand promise of delivering life’s simple pleasures through premium quality food and beverage products. The versatility of soya beans and the company’s R&D efforts have enabled it to cater to different customer segments, with young working female adults being the largest consumer base. For the second consecutive year, Super Bean, Mr Bean’s parent company, was recognized as the Top Brand winner for F&B food kiosks under Singapore’s Influential Brand Award.
Leadership and Entrepreneurial Insights
Kang Puay Seng, Founder and Managing Director of Super Bean International Pte Ltd, believes in lifelong learning. Having recently completed an Executive MBA from the National University of Singapore, he values continuous education and the exchange of knowledge with peers and lecturers. His advice to aspiring entrepreneurs is to work hard, remain persistent yet flexible, and never forget their original motivation for starting a business.
Balancing Work, Family, and Personal Passions
While leading a successful business, Kang also prioritizes balance in his life. He makes time to send his children to school and enjoys outdoor activities such as brisk walking, trekking, and hiking. His passion for adventure has led him to complete trekking trips in the Gobi Desert and along the Silk Road.
Expansion and Regional Growth
Founded in 1995, Mr Bean has grown into Singapore’s leading soya bean food and beverage chain, operating over 50 outlets across the island. The brand expanded beyond Singapore in 2011, opening its first franchise store in Tokyo, Japan. Today, Mr Bean is also present in the Philippines and China, with plans for further growth in the Asia Pacific region.
Inspiration and Leadership Philosophy
Kang cites Steve Jobs as his role model, admiring his vision, courage, and innovation in transforming Apple. Inspired by Jobs’ leadership, Kang believes in fostering a collaborative and open work environment. He encourages his 500 employees to think creatively and take ownership of their roles. For him, success is not just measured in financial gains but in ensuring that every employee, from the frontline to the corporate office, finds happiness in their work.
Future Aspirations
Looking ahead, Kang envisions Mr Bean achieving even greater success while he steps into retirement. His goal is to travel the world and embark on more trekking adventures, embracing new experiences beyond the business landscape.
