D Jungle People Sdn Bhd (DJP) is a consulting firm dedicated to unlocking human and organizational potential. Founded in 2000, DJP has grown into a leading talent consultancy, offering customized solutions that drive sustainable transformation across private, public, and social sectors. By addressing mindset and behavioral fundamentals, DJP ensures its strategies remain relevant in an evolving business landscape. With a track record of engaging over 80,000 participants and hundreds of organizations locally and internationally, DJP continues to shape leadership and workplace culture.
A Legacy of Excellence
DJP’s commitment to human capital development has earned it numerous accolades, including the Global Responsible Business Leadership Award – Human Capital Development Excellence 2017 and Gold recognition at the HR Vendor Awards for Best Teambuilding Training Provider. Additionally, the company has been honored for its Corporate Social Responsibility (CSR) efforts, winning Gold for Best in CSR and the Star Outstanding Business Awards (SOBA) in 2015.
Beyond business success, DJP is deeply invested in community development. The company’s CSR initiatives include soft skills programs for disadvantaged youth, feeding the homeless, and operating a learning center for migrant children. These efforts align with DJP’s mission to uplift individuals and create lasting societal impact.
Leadership with Purpose
DJP’s co-founder and CEO, Kam Lup Yong (John Kam), brings a wealth of experience in organizational growth and business strategy. Under his leadership, DJP thrives on a culture of teamwork, ownership, and continuous development. Kam believes that while profit is a marker of success, a company’s true purpose lies in making a positive difference. This philosophy is embedded in DJP’s operations, fostering an environment where employees function as a family while being challenged to grow alongside the company.
Reflecting on his entrepreneurial journey, Kam credits his resilience, discipline, and belief in people as key factors behind DJP’s success. He acknowledges the influence of his parents, who instilled the value of hard work, and his brother and co-founder, Paul Kam, who encouraged him to see greater possibilities in every challenge. Clients, too, have played a role in shaping DJP’s business strategies as they evolved together.
Lessons in Entrepreneurship
Kam advises aspiring entrepreneurs to start a business for the right reasons, as genuine purpose sustains resilience during inevitable hardships. He cautions against expecting guaranteed rewards but emphasizes the importance of offering a strong product and believing in its value. According to him, businesses lose momentum when founders forget their original vision—a mistake he has consciously avoided to keep DJP at the forefront of innovation and impact.
Looking Ahead
In the next decade, Kam envisions himself coaching individuals while balancing on a surfboard in Bali, combining his love for personal development with a laid-back lifestyle. His approach to business—grounded in purpose, adaptability, and a deep commitment to people—ensures that D Jungle People will continue to thrive in the ever-changing corporate landscape.
Shanggari Balakrishnan, CEO of MORS Group, notes, “Many businesses lose traction when the founders forget why they started their companies. Kam’s advice about starting a business for the right reasons is one reason for D Jungle People’s continued success and ability to innovate.”
