Despite entering the competitive mobile industry later than its counterparts, Forest Interactive Sdn Bhd quickly established itself as a key player. Recognized by the Malaysia Digital Economy Corporation (MDEC) as a high-performing GAIN company, Forest Interactive has developed multiple intellectual properties in digital content distribution. This innovation has enabled the company to deploy a scalable and customizable Platform-As-A-Service (PaaS) for Mobile Network Operators (MNOs), allowing for replication and expansion into 12 other countries.
Diversification and Expansion
In the five years following the launch of its initial platform, Forest Interactive has expanded its services beyond mobile content distribution to include mobile games, eSports, video content, and digital advertising. This aligns with the company’s vision to bridge the gap between mobile subscribers, operators, and content providers.
The company’s growth is evident in its workforce and global presence. From a humble beginning with three employees in 2006, Forest Interactive now boasts a diverse team of 150 talents from 24 nationalities, with 85 percent of employees between the ages of 25 and 35. Women hold 11 out of 18 leadership positions. The company has also grown its subscriber base to nearly half a million and operates offices in Indonesia, Vietnam, Taiwan, Thailand, the USA, Pakistan, UAE, Peru, the Philippines, Myanmar, and Cambodia.
Leadership and Vision
Much of Forest Interactive’s success can be attributed to its dynamic and forward-thinking CEO, Johary Mustapha. Born and raised in Kuala Lumpur, Johary overcame academic struggles to become a leader in the tech industry. He credits his success to continuous learning, patience, and the ability to analyze challenges effectively. Inspired by visionaries like Bill Gates, Peter Thiel, and Elon Musk, Johary believes that a good entrepreneur must always be prepared to learn and adapt.
His leadership style is rooted in observation and collaboration. He values transparency, sharing both successes and failures with his industry peers and employees. Johary emphasizes the importance of sustainability in leadership, advocating for a team-oriented approach rather than working in isolation.
Overcoming Industry Challenges
Johary acknowledges that operating in the fast-moving tech industry presents unique challenges, particularly with rapid advancements and disruptive innovations. These shifts impact brand equity, shareholder confidence, and customer behavior. However, through trial and error, Forest Interactive has built a culture of resilience, ensuring its teams are well-equipped to navigate industry changes while maintaining high service standards and market expansion efforts.
Keys to Success and Advice for Entrepreneurs
Reflecting on his journey, Johary believes that success requires humility, perseverance, and focus. He advises aspiring entrepreneurs to specialize in one area and dedicate themselves to continuous improvement. “Success does not happen overnight,” he notes, emphasizing the importance of patience and determination.
Building a People-Centric Culture
Beyond business success, Johary values personal relationships and human connections. He believes that strong friendships and quality time with loved ones provide balance and perspective. This belief extends to Forest Interactive’s company culture, where employees are viewed as “talents” and encouraged to grow within a supportive environment.
Forest Interactive fosters a diverse and engaging workplace, promoting work-life balance through various employee engagement activities such as movie nights, free office lunches, quarterly team outings, annual team-building events, and festive celebrations. The company embraces a “home-away-from-home” concept, ensuring that employees feel valued and motivated.
A Day in the Life of Johary Mustapha
Johary’s daily routine reflects his dedication to both work and personal well-being. He begins his mornings at 6:30 AM, spending time with his children before heading to the office for discussions and brainstorming sessions with his team. Prioritizing critical thinking, he encourages employees to question and understand the purpose behind their tasks rather than simply executing them.
Evenings are often reserved for networking with industry professionals to stay informed on market trends. Creativity strikes late at night, where he spends time catching up on emails and strategizing for the following day.
Looking Ahead
With its strong leadership, innovative approach, and commitment to employee growth, Forest Interactive continues to expand its reach and influence in the digital content distribution industry. The company remains focused on bridging connections in the mobile ecosystem while fostering an environment of learning, innovation, and collaboration.
