When it comes to premium all-inclusive vacations, Club Med stands as a global leader in creating exceptional and experiential holidays for families and active travelers. Rachael Harding, CEO of Club Med’s East, South Asia, and Pacific (ESAP) Markets, highlights the company’s dedication to innovation and sustainability.
Pioneering Premium All-Inclusive Experiences
As the pioneer of the all-inclusive model, Club Med has been perfecting its offerings for over 73 years, continuously evolving to meet changing customer expectations. The brand introduced the Mini Club Med+ Programme, developed in collaboration with experts in Positive Psychology and Positive Education, to help children develop vital soft skills like creativity, confidence, connection, cheerfulness, courage, and cooperation, all essential for personal growth.
Despite global challenges, Club Med expanded its reach by opening seven new resorts in 2022, with performance exceeding pre-pandemic levels.
A Commitment to Responsible Tourism
Responsibility has always been at the heart of Club Med’s operations. Rachael Harding emphasizes that the company ensures where it builds, how it builds, and how it operates works in harmony with the environment and the communities it becomes a part of.
From the pristine slopes of North America, Europe, and Asia to tropical island retreats, sustainability is embedded into Club Med’s identity. The company prioritizes respect for local landscapes and communities, efficient resource utilization, and support for social development initiatives.
Sustainable Practices for a Greener Future
Under its Happy to Care initiative, Club Med integrates sustainability into every aspect of its resorts. The built-up surfaces in all Club Med resorts cover less than ten percent of total site areas, ensuring the preservation of natural beauty. Since 2021, all Club Med resorts have achieved Green Globe Certification for Sustainable Tourism. Through its partnership with AGRISUD, Club Med supports over four hundred ecological farms worldwide, fostering sustainable agriculture near its resorts.
The company is actively working to reduce its environmental footprint by implementing waste management systems, banning single-use plastics, minimizing food waste, and combating animal exploitation.
Eco-Initiatives Across Resorts
Club Med’s sustainability efforts go beyond policy and come to life through real-world initiatives. In Club Med Bintan and Cherating, turtle conservation programs protect endangered species. In Club Med Phuket, a bamboo shark nursery helps preserve marine biodiversity. In Club Med Kani, mobireef and coral planting initiatives raise awareness about ocean conservation.
With more than fifteen thousand Gentle Organizers trained annually in sustainability, Club Med ensures that both employees and guests contribute to protecting the environment. Through continuous innovation, responsible tourism, and a deep commitment to sustainability, Club Med is redefining premium travel not just for today but for future generations to enjoy.
