Global Catalyst Advisory, founded on 28 March 2018 in Singapore, is dedicated to advancing environmental sustainability through cutting-edge technology and strategic consulting. The firm assists organizations in reducing their carbon footprint while monetizing high-quality carbon credits. Operating across the US, Singapore, China, Hong Kong, Taiwan, and Kazakhstan, the company employs real-time monitoring tools such as IoT, satellite imagery, and blockchain to drive measurable sustainability outcomes.
Leadership and Vision
Dr. Victor Tay, Group CEO of Global Catalyst Advisory, champions a philosophy of “people-planet-profit,” ensuring that every initiative delivers value across these three pillars. With over 25 years of experience in government and industry, he blends business expertise with environmental stewardship, driving sustainable innovation and long-term value creation. Under his leadership, the company sets ambitious goals for its clients, targeting a 15-35% reduction in carbon emissions per project while transforming sustainability efforts into economic opportunities.
A Career Rooted in Sustainability
Dr. Tay’s career reflects a lifelong commitment to sustainability. Before leading Global Catalyst Advisory, he played key roles at the Singapore Economic Development Board and Enterprise Singapore. He was instrumental in founding the Singapore Sustainability Alliance and the Singapore Sustainable Development Group, both of which spearhead regional environmental initiatives. In 2010, he helped establish the Singapore Sustainability Awards, further promoting sustainable innovation across Asia.
His influence extends beyond Singapore, advocating globally for sustainable practices and financial solutions linked to carbon credits. As a speaker at international platforms such as COP28 in Dubai, China, and ASEAN forums, he has shared insights on ESG strategies and the financialization of carbon credits, reinforcing Southeast Asia’s potential as a leader in environmental technology and innovation.
Driving Innovation and Team Engagement
Internally, Dr. Tay fosters a culture of collaboration and innovation. Employees are encouraged to propose new sustainability initiatives, with promising ideas receiving financial and manpower support for development into viable technologies or services. Performance metrics within the firm reflect this holistic approach, ensuring alignment with its core values of people, planet, and profit.
A 360-degree corporate review highlighted Dr. Tay’s leadership style, with staff and clients describing him as principled, strategic, and deeply committed to his team’s welfare. They noted his ability to balance kindness with decisiveness, push for results while inspiring motivation, and maintain composure under pressure. Many admire his tenacity, adaptability, and willingness to challenge conventional solutions in pursuit of meaningful impact.
Transforming Sustainability Investments
Dr. Tay has played a pivotal role in developing financial models for sustainable projects, addressing the challenges organizations face in securing funding. His blended financing approach, which integrates government grants, carbon credits, and revenue-based models, accelerates the payback period for sustainability initiatives, making them more attractive to businesses while ensuring long-term environmental impact. His expertise in aligning financial incentives with sustainability goals has earned him recognition as one of the region’s most influential sustainable business leaders.
Expanding Global Impact
Under Dr. Tay’s leadership, Global Catalyst Advisory continues to expand its influence, with projects extending beyond Southeast Asia into Central Asia, including Kazakhstan. Through advanced technology and innovative financial strategies, the firm helps clients transform their sustainability efforts into financial assets. This approach ensures that sustainability is not just a corporate responsibility but also a strategic advantage.
Anchored in the philosophy of “Resolving the World’s Issues and Challenges,” Dr. Tay’s leadership has positioned Global Catalyst Advisory as a thought leader in sustainable business practices. By setting new benchmarks for environmental responsibility in the advisory sector, he continues to inspire organizations to integrate sustainability into their business strategies, proving that profitability and environmental stewardship can go hand in hand.
