Blue Social is a mobile application developed by Follow-Mee, Inc. that brings unparalleled convenience to its users by allowing them to share their social media accounts, payment information, music, and company details with a simple tap. The company has also developed proprietary patent-pending technology called Auto-Networking™, the first Bluetooth-based Ambient Network that enables seamless connectivity to the Internet of Things (IoT).
Bridging the Digital and Physical World
The app caters to a diverse range of market segments, including Millennials and Gen Z, who rely heavily on social networking platforms to stay connected with friends. Entrepreneurs, business owners, social media influencers, artists, and college organizations are also among those leveraging Blue Social’s Auto-Networking™ technology. The mobile app developer’s mission is to transform the culture of networking by making it easier for users to engage in real-world interactions after an initial connection on Blue Social. By amplifying social networking and fostering authentic connections, Blue Social aims to inject a human touch into digital interactions, ultimately creating a global network of friends through its technology.
Overcoming Challenges Through Innovation
Despite its innovative approach, Blue Social faced initial challenges in conveying the everyday benefits of Auto-Networking™ technology to consumers. While the technology had significant success in the events industry, the company recognized a gap in consumer understanding. To address this, Blue Social introduced the Blue Smart Card™, a tangible product using NFC technology that allowed users to experience the platform’s benefits firsthand. This physical product was seamlessly integrated into the Blue Social platform, helping consumers visualize the technology’s practical applications.
Blue Social has successfully established its Auto-Networking™ technology for both iOS and Android devices. The platform has already facilitated over 900,000 social interactions in the last six months and raised a total of USD 1,000,000 through a crowdfunding campaign. Blue Social’s impact has also been recognized in a documentary focused on the advancement of technology.
A Visionary Leader Driving Innovation
Co-founder Christen-Leonor Santos Montero brings a unique psychological and socio-cultural perspective to consumer behavior and brand perception. She holds a Bachelor’s degree in Holistic Study of the Mind, Metaphysics, Marketing, and Education from the University of Redlands. Her multidisciplinary approach—integrating quantum physics, biology, neuroscience, philosophy, and psychology—has strengthened her expertise in creating human-centric technology solutions.
Montero believes that the study of human consciousness bridges the gap between spirit and science. She is a driving force behind Blue Social’s core mission of fostering real human connections in an era where digital interactions often lead to isolation and loneliness. Identifying this as a critical challenge, she envisions Blue Social as a solution that helps users build meaningful relationships both online and offline.
Beyond product innovation, Montero prioritizes company culture and inclusivity, ensuring that Blue Social fosters a safe and empowering workplace for all, regardless of religion, ethnicity, or sexual orientation. Her leadership philosophy is rooted in leading by example, encouraging critical thinking, and empowering employees to reach their full potential.
Setting a New Standard for Social Connectivity
Through visionary leadership and groundbreaking technology, Blue Social is redefining the way people connect in the digital age. By balancing technological advancement with human interaction, the company is setting a new standard for social networking, proving that digital connections can seamlessly translate into real-world relationships.
Christen-Leonor Montero harnesses her power as both a female top executive and technopreneur by bringing a sense of visionary connectivity to a business usually driven by impersonal algorithms and big data collection — Shanggari Balakrishnan, Chief Executive Officer, MORS Group
