Chong

Counting property developers, major construction companies, and building-material distribution companies among its customers for the past 12 years, Corporate Excelsior has established itself as a leading name in Malaysia’s construction sector. As the first fully Malaysian-owned cement-based products manufacturer to gain approval from National Housing Agencies in Thailand, Sri Lanka, Brunei, and Libya, the company has made significant strides in both domestic and international markets.

Leadership and Vision

At the helm of Corporate Excelsior is Group Managing Director Chong Chee Hing, a visionary leader whose determination has shaped the company’s success. Hailing from Taiping, Perak, Chong holds a Bachelor’s degree in Engineering from the University of Malaya. While he acknowledges the role of formal education in his journey, he credits his hands-on experience in technical sales for refining his skills and confidence in the industry.

Chong’s leadership is deeply influenced by his late father, Chong Hong Wai, who instilled in him the values of hard work, financial prudence, and enjoying life’s journey. He also draws inspiration from industry figures like Dr. Muller of MC Bauchemie, whose philosophy that “everything in life can be calculated” aligns with Chong’s strategic mindset. Additionally, he admires Tan Sri Quek Leng Chan of the Hong Leong banking conglomerate for his sharp business acumen.

Defining Success Beyond Business

For Chong, success is not solely measured by financial gains but by the ability to balance work with personal well-being and family time. Committed to maintaining a healthy lifestyle, he prioritizes exercise and ensures he travels with his family at least twice a year, valuing experiences as much as business achievements.

His leadership style is characterized by a hands-on approach, meticulous attention to detail, and a fearless attitude toward exploring new opportunities. He believes that persistence, resilience, and unwavering confidence in one’s mission are critical to long-term success.

The Evolution of Teamwork and Leadership

Recognizing the shift from traditional family-run business structures to modern corporate environments, Chong emphasizes trust and delegation within his team. He values open communication as a key driver of effective teamwork, ensuring smooth collaboration across all levels of the organization.

In today’s fast-paced business landscape, Chong acknowledges the importance of data-driven decision-making and adaptability. He believes that a leader’s ability to navigate big data and respond to rapid market changes is crucial for sustained success.

Through his leadership, Corporate Excelsior continues to thrive, solidifying its reputation as a trusted industry player and paving the way for future growth and innovation.

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