Siam Piwat Group is a leading player in Thailand’s retail industry, recognized for its innovative approach to business and commitment to creating unique experiences for customers. With a dedicated team of 2,074 employees, Siam Piwat is guided by the visionary leadership of CEO Chadatip Chutrakul, who has been instrumental in the company’s growth and success.
Innovation as the Key to Success
What sets Siam Piwat apart from its competitors is its relentless focus on innovation. The company constantly seeks to stay ahead of market trends by delivering novel business concepts that resonate with evolving customer preferences. Siam Piwat has played a pivotal role in transforming the Siam district into a vibrant hub for urban leisure, shopping, and recreation. The company has successfully attracted top-tier brands from various industries, including fashion, lifestyle, luxury, food and beverage, entertainment, and technology. This success is a direct result of Siam Piwat’s core principles: innovation, customer-centricity, the creation of shared values, and the building of strong partnerships. These guiding principles ensure that the company consistently delivers exceptional experiences that drive long-term success.
Chadatip Chutrakul: Visionary Leadership
Chadatip Chutrakul, the CEO of Siam Piwat, brings a wealth of experience and a unique leadership philosophy to the company. While she initially had little experience in the retail industry, she quickly adapted, learning from her staff and tenants, which helped her ascend through the ranks. In 2009, she became the CEO, and under her leadership, Siam Piwat has flourished. Chadatip credits her father, General Chalermchai Charuvastra, founder of the Tourism Authority of Thailand, as her biggest influence. His lessons on the importance of continuous learning have shaped her approach to leadership.
Leadership Philosophy and Traits
Chadatip believes that good leaders must be understanding, empathetic, trustworthy, visionary, and committed to excellence. She values innovative thinking and encourages her team to continuously learn from each other. This approach has created a motivating and empowering work environment that has contributed to Siam Piwat’s impressive employee engagement scores. The company has maintained a 73% favorable rating and a 78% recommendation as a workplace, based on an Employee Engagement Survey conducted in 2017.
Employee Development and Growth
Siam Piwat is also dedicated to the development of its employees, offering numerous opportunities for growth through the Siam Piwat Academy, training roadmaps, and internship programs. In the future, the academy will focus on knowledge-sharing forums to promote intellectual exchange and strengthen the company’s position as an industry leader in innovative lifestyle solutions.
Corporate Social Responsibility Initiatives
Beyond business growth, Siam Piwat is committed to making a positive impact through its corporate social responsibility initiatives. The company works closely with partners, stakeholders, and communities to create opportunities and promote sustainability. Some of its key initiatives include waste management programs in collaboration with business partners, the creation of the Thai Designer Community at Siam Center, the construction of the One Siam Sky Walk, and support for organizations like the Thailand Friendly Design Foundation.
Conclusion: A Strong Future Ahead
With a focus on continuous innovation, community engagement, and employee development, Siam Piwat is poised to remain a dominant force in Thailand’s retail industry. Under Chadatip’s leadership, the company will continue to set the standard for exceptional lifestyle experiences and contribute to the growth and prosperity of both the nation and its people.
