Blending Entertainment with Education and Tradition
In the exciting world of theme parks, one brand stands above the rest as the ultimate destination for delivering exceptional visitor experiences. Sunway Theme Parks' attractions, innovations and unwavering commitment to providing excellence have significantly elevated its reputation, attracting both local and international tourists.
Under the Sunway Theme Parks brand, there are two iconic theme parks: Sunway Lagoon, located in the heart of Sunway City Kuala Lumpur, offers six parks with more than 90 rides spread across 88 acres, and Sunway Lost World of Tambun, located in the tin-mining city of Ipoh is cocooned by lush tropical jungle, natural hot springs, 400 million-year-old limestone hills and 88 attractions from 10 amazing parks.
Both theme parks have seen unprecedented growth and development since their launch.
Calvin Ho is the Executive Director of Sunway Theme Parks, being the theme park industry for 28 years. His contributions have not only established Sunway Theme Parks as a premier destination but have also set new standards in the industry, inspiring peers and driving future innovations in amusement and attractions. He says: “My journey in the theme park industry spans nearly two decades of seasoned expertise in crafting and executing innovative strategies that drive business growth and prosperity.” With an impressive track record of spearheading triumphant marketing campaigns and strategies, he has played a pivotal role in elevating the reputation of Sunway Theme Parks, distinguishing them apart from others within the industry.
Thrilling Accomplishments
Under the stewardship of Ho, Sunway Theme Parks has chalked many achievements. The Sunway Theme Parks Mega Roadshow, launched in 2022, has been instrumental in commemorating the company’s milestones such as Sunway Lagoon's 30th anniversary in 2023 and Sunway's 50th Golden Jubilee anniversary this year. Another hallmark event is Nights of Fright, Sunway Lagoon's annual Halloween extravaganza, which is celebrating its 10th anniversary this year. Additionally, the seasonal festivities, including vibrant Chinese New Year traditions, joyous Hari Raya Aidilfitri celebrations, dazzling Deepavali lights, and the enchanting Most Wanted Christmas, provide a balanced mix of tradition and excitement.
Innovations like the Sunway Lagoon Night Park and the Explorer Rangers Program exemplify their ability to blend entertainment with education, offering unique experiences that resonate with diverse audiences. Attractions such as Tin Valley and the 6th Mile Tunnel at Sunway Lost World of Tambun enhance visitor experiences with authentic storytelling and educational insights into historical significance.
SDG Initiatives and Community Engagement
In their bid to provide entertainment, their commitment to sustainability and community engagement is not forgotten. Sunway theme Parks align their initiatives with the United Nations Sustainable Development Goals (SDGs), including lake conservation, groundwater sourcing, rainwater harvesting, and waste segregation.
The Explorer Rangers program, designed for kids aged five to twelve, offers an immersive outdoor educational experience, introducing kids to the wonders of flora and fauna. Through engaging lessons on wildlife and nature conservation, this dynamic curriculum includes exciting activities like Arts & Crafts, interactive Science Time sessions, and close encounters with the diverse animals found across both theme parks!"
Partnerships
Strong partnerships with renowned brands and organizations have been crucial in driving the parks' success, enriching the visitor experience and maintaining leadership in innovation. Through collaboration efforts from the team and robust marketing strategies, Sunway Theme Parks consistently delivers exceptional experiences while nurturing the next generation of industry leaders.
Digital Innovations
A notable innovation is the Sunway Lagoon Annual Passport, now available on the Sunway Super App with facial recognition. Launched during the Sunway 50th Anniversary Golden Jubilee Mega Roadshow, this feature offers a seamless and convenient way to enter the theme park.
Additionally, theme park tickets are also available on the Sunway Super App, with exclusive deals at selected hours. Guests can easily purchase tickets online, ensuring a smooth and convenient experience.
By continuously embracing technological advancements and enhancing their offerings, Sunway Theme Parks maintains its leadership in the tourism sector, dedicated to delivering unparalleled experiences that resonate with visitors of all ages.
