Beverly Morales Dayanan, the founder of Contempo Property Holdings Inc. (CPHI), has made a significant impact on the real estate industry in the Philippines. Leading a company that is both respected and trusted, she has successfully positioned CPHI as a provider of affordable horizontal and vertical property developments, addressing key housing concerns in the country.
Addressing Market Gaps and Expanding Housing Opportunities
Recognizing the housing gap in the Philippines, where over five million homes are still needed, Dayanan established CPHI in 2012 in Cebu City. The company focuses on mid-end market projects, filling a crucial void in Cebu while planning expansions in Davao, Bacolod, and Cagayan de Oro. Notable developments include the Bamboo Bay Community and Sunberry Homes in Mactan, which have also generated employment opportunities for 500 individuals through labor and support services.
Building a Competitive Real Estate Brand
Despite being a relatively new entrant in the competitive real estate industry, CPHI has made remarkable strides. Under Dayanan’s leadership, the company has gained recognition for its quality construction, affordable pricing strategies, and flexible payment structures. The success of its projects is evident, with Bamboo Bay Tower One selling out within six months of its launch. CPHI has also earned several awards for outstanding management and quality work.
A Vision Shaped by Personal Experience
Dayanan’s journey is deeply personal. Having experienced homelessness during her early years, she understands the importance of providing stable housing for Filipino families. Her upbringing instilled in her the values of faith, hard work, and resilience, which continue to drive her mission. Inspired by business icons such as Jack Ma and Bill Gates, she admires not just their financial achievements but their ability to transform lives and create lasting impact.
Redefining Success and Leadership
For Dayanan, success is not merely financial. Creativity, resilience, motivation, self-confidence, work ethic, and perseverance all play a role in achieving one’s goals. She believes that strong communication skills, the ability to learn from the past, and maintaining a balanced perspective are key attributes of effective leadership.
Breaking Barriers in a Male-Dominated Industry
Dayanan embraces her role as a female leader in a traditionally male-dominated industry, confident that women bring unique strengths to leadership and business. Her achievements serve as proof that gender is no barrier to success, and through her work, she continues to shape the future of real estate in the Philippines.
