Anita Srisakulchawla’s journey from launching a small boutique firm to leading a globally recognized interior design company is a testament to her vision, resilience, and strategic planning. When she founded ASC Interior in 2003, she implemented a 20-year growth strategy that helped transform her business from a modest operation with just three staff members into a multidisciplinary design consultancy specializing in innovative and customized interior experiences. Today, ASC Interior boasts a portfolio of over 150 projects across hospitality, commercial, spa, residential, signage, and graphic design sectors, serving clients in Thailand and throughout Asia.
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A Journey of Growth and Expertise
Anita’s path to leadership in the design industry began with a bachelor’s degree in interior architecture from Jefferson University (formerly Philadelphia College of Textiles & Science). After returning to Thailand, she joined P49 Deesign & Associates, a well-established international design firm, where she gained invaluable experience while pursuing an MBA at Bangkok University in the evenings. Her decision to leave the firm and complete her MBA marked a turning point in her career, as it provided the business acumen necessary to launch ASC Interior and build it into a respected name in mid-range hospitality, commercial, and residential interior design.
Leadership and Vision
Anita’s leadership style is deeply influenced by her diverse educational and cultural background. Raised in Thailand, she attended an all-girls convent school before continuing her studies in India and later in the United States. Her father’s decision to send her abroad—challenging traditional societal norms—shaped her global perspective and appreciation for diversity and creativity. As the Founder and Executive Director of ASC Interior, she has applied these experiences to cultivate a company culture that emphasizes innovation, strategic thinking, and excellence in design. Winning industry awards against larger, more established firms has been a significant milestone for ASC Interior, reinforcing the company’s commitment to integrating international standards into its work.
Overcoming Challenges
Despite its success, ASC Interior has faced its share of challenges, particularly during the COVID-19 pandemic, which severely impacted the hospitality industry. The crisis forced the firm to downsize considerably in order to survive. However, through strategic adaptation, financial discipline, and a commitment to maintaining the quality of its services, ASC Interior has successfully navigated this difficult period and emerged stronger. Today, the company operates with a dedicated team of 13, comprising administrative staff, design professionals, and freelance collaborators, continuing to deliver high-quality projects across Asia.
Commitment to Excellence and CSR
ASC Interior’s design philosophy is rooted in continuous innovation, aligning clients’ strategic visions with creative expertise, cultural influences, and emerging market trends. Beyond its commercial success, the company is dedicated to Corporate Social Responsibility (CSR), integrating sustainable design practices, supporting local communities, and fostering diversity and inclusion within the industry. By maintaining a balance between business growth and social responsibility, ASC Interior remains committed to shaping a more sustainable and inclusive future for the design world.
