Trends & Technologies Inc. (Trends) is a technology-enabled business services company that caters to the technology needs of businesses in the Philippines and across the region. With a mission to empower organizations through data-driven decision-making and enhanced productivity, Trends has positioned itself as a key player in the digital transformation landscape. Established in 1992 as a subsidiary of Trends and Technologies Holding Inc. (TTHI), the company has been at the forefront of guiding businesses into the digital future through its innovative solutions and services.
A Culture of Excellence and Innovation
Hasan Fard, Chairman and Chief Executive Officer, attributes the company’s uniqueness to its culture.
“We believe our culture makes us unique. Many other companies possess each element in isolation; however, our mix – our culture – makes us stand out. Growing organically for the past 25 years from nine employees to nearly 700 presently, we understand that client satisfaction is key. Ingrained in our culture is excellent service delivery and flexibility to meet our clients’ needs. Despite our growth, we feel that we have been able to keep our entrepreneurial spirit burning. We innovate and bring solutions and services that we believe the market requires. We also maintain a ‘small business’ feel which provides our clients with a personal approach.”
Trends serves a diverse client base, ranging from small and medium-sized businesses to some of the top 100 corporations in the Philippines. The company’s expertise extends across various industries, including contact centers, financial services, government, telecommunications, hospitality, healthcare, education, retail, and pharmaceuticals. Regardless of the sector, Trends remains committed to delivering excellence, offering reliable after-sales support and ensuring long-term client success through a highly skilled and qualified workforce.
Adapting to Industry Evolution
In a fast-paced industry where technology is constantly evolving, Trends has demonstrated remarkable adaptability. The company has undergone a strategic transformation, shifting its focus from being a traditional systems integrator to a full-fledged business services provider. This approach aligns with its global technology partners, including Cisco, Aspect, and F5 Networks, opening up new opportunities and reinforcing its entrepreneurial mindset.
Investing in Talent and Workforce Development
The technology industry faces a continuous challenge in sourcing skilled talent, but Trends has proactively addressed this issue by investing in training and education. The company regularly hosts internal training programs to ensure its workforce remains ahead of industry trends.
A key initiative is the technical cadetship program, which equips employees with the latest knowledge and skills required for technology implementation and support. Additionally, the sales and management teams undergo a sales cadetship program that blends traditional and modern learning systems, focusing on core, functional, and leadership competencies. The company’s commitment to continuous learning and development ensures that its employees remain highly capable and that its clients receive exceptional service.
A Future-Ready Organization
Trends is built on a foundation of transparency and accountability, ensuring that it effectively addresses the interests of its business partners. Through a combination of forward-thinking strategies, a highly trained workforce, and strong partnerships with global technology leaders, the company continues to set new benchmarks in the industry.
With numerous awards to its name, Trends remains committed to delivering cost-effective, flexible, and unified solutions that empower businesses. By staying ahead of market trends and fostering innovation, the company is well-positioned to create long-term, sustainable value for its clients and stakeholders.
