Founded in 2013 by Dini Aryani Criddle, Tanamera Coffee Indonesia was born from a passion for showcasing the country’s rich coffee heritage. Inspired by the diverse coffee-growing regions of the archipelago, Tanamera is on a mission to make Indonesia renowned for its specialty-grade coffee, preserving its legacy while offering a world-class coffee experience.
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A Commitment to Quality and Sustainability
At Tanamera’s core is a deep respect for Indonesian coffee and the people behind it. The company works directly with local farmers, ensuring only the finest beans are sourced while promoting sustainable cultivation methods. This direct collaboration not only guarantees high-quality coffee but also improves the financial well-being of farming communities, strengthening Indonesia’s coffee ecosystem.
A Journey Through Indonesia in Every Cup
Each cup of Tanamera Coffee is a sensory journey across the Indonesian archipelago. From the bold, earthy flavors of Sumatra Mandheling to the bright, citrus notes of Java Preanger, every sip highlights the cultural and geographical diversity of Indonesia. The brand’s master roasters skillfully enhance the natural sweetness and body of the coffee, reducing the need for added sugar or syrups, ensuring a pure and authentic coffee experience.
Innovation and Sustainability at the Core
Tanamera Coffee operates across retail cafés, wholesale supply, and the hospitality sector, offering specialty-grade single origins and blends. The company’s dedicated R&D team drives innovation with compostable coffee capsules, cold brews, and drip bags. Sustainability is central to Tanamera’s mission, from reducing single-use plastics in its cafés to water conservation on coffee farms. The brand also repurposes coffee waste into fertilizers and irrigation water, further strengthening its eco-friendly initiatives.
A Premium Café Experience
Tanamera’s cafés, with 36+ outlets across Southeast Asia, are designed for both aesthetic appeal and functionality. With an inviting atmosphere and expertly crafted coffee, the cafés cater to professionals aged 25 to 50, offering a full menu featuring Indonesian culinary favorites. A strong digital presence, including a loyalty app, enhances customer engagement and provides exclusive member benefits, fostering brand loyalty.
Celebrating Indonesia’s Coffee Excellence on a Global Scale
Tanamera has earned over 50 international awards, gaining recognition for its commitment to excellence and sustainability. The company’s Reduce, Reuse, Recycle philosophy is reflected in its use of eco-friendly packaging and sustainable product collaborations, such as coffee ground-based body scrubs.
As Tanamera Coffee continues to expand, it remains grateful for the opportunity to share Indonesia’s coffee culture with the world. Whether served at one of its cafés or brewed at home, every cup embodies a greater journey—one that celebrates Indonesia’s specialty coffee, its people, and its vibrant heritage.
