Established in 1895, Sun Life of Canada (Philippines), Inc. holds the distinction of being the first life insurance company in the Philippines. With a 128-year history, the company has demonstrated financial stability and resilience, overcoming challenges such as World Wars, economic crises, and the recent pandemic.
Championing Financial Security
Under the leadership of CEO and Country Head Benedict Sison, Sun Life has maintained its position as the number one life insurer in the Philippines for 12 consecutive years up to 2023. Sison emphasizes the company’s mission of helping clients achieve their financial goals, stating, “Optimism is about giving people a bright horizon to look forward to, helping our clients to dream big and giving them the solutions to get there.”
Sun Life’s dedication to its clients is evident in its consistent fulfillment of claims and maturities. Notably, after World War II, it was the only life insurance company in the Philippines to pay post-war death claims amounting to USD 1.3 million, even without documentation.
Elevating the Role of Financial Advisors
The company has transformed the perception of insurance agents by positioning them as financial advisors who serve as trusted partners to clients. With over 22,000 advisors, more than 500 are part of the prestigious Million Dollar Round Table, a global recognition for top-performing financial professionals. Sun Life’s workforce is also highly engaged, earning a Great Place to Work certification, with 92% of employees expressing pride in being part of the company.
Making a Difference in the Community
Sun Life’s commitment extends beyond business through the Sun Life Foundation, which promotes financial security, health, and education. Flagship initiatives include Sun Pera-Aralan, a financial management program for public school teachers, and the Sun Life Barangay Health Stations, which bring essential healthcare services to remote areas.
Recognized Industry Excellence
The company’s efforts have been widely recognized, earning accolades such as the Reader’s Digest Trusted Brands Award, Campaign Asia’s Top 100 Brands, and the Asia Pacific Enterprise Awards. In 2023, Sun Life was honored with the Industry Champions of the Year award, while CEO Benedict Sison was named one of Asia’s Most Inspiring Executives for his leadership in driving innovation and relevance.
A Bright Future Ahead
Sun Life’s journey reflects a steadfast commitment to its clients, employees, and the community, embodying a legacy of trust and service that continues to shine brightly in the Philippines.
