Sun Life Malaysia (SLM) is dedicated to helping individuals achieve financial security and healthier lives. Comprising Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad, the company was established in 1990 and 2005, respectively. It operates as a joint venture between Sun Life Assurance Company of Canada and Khazanah Nasional Berhad, offering a wide range of life insurance and family takaful solutions tailored to the needs of Malaysians.
With a strong omni-channel brand and engagement strategy, SLM ensures seamless communication and fosters trust among its diverse client base, which includes middle-income professionals, business owners, and adults aged 25 to 55. It distributes its products through various channels, including bancassurance, bancatakaful, agency force, direct and telemarketing, corporate and government business, and e-distribution.
A Commitment to Sustainability
As part of a globally trusted financial services brand, sustainability is deeply embedded in SLM’s business strategy. The company’s initiatives focus on increasing financial security, fostering healthier lives, and advancing sustainable investing. One notable effort is the Sun Life Global Sustainable Fund, a conventional and takaful investment-linked fund that enables Malaysians to integrate environmental, social, and governance (ESG) factors into their investments while striving for long-term capital appreciation and protection gains.
Corporate Social Responsibility and Community Impact
Through its Brighter You corporate responsibility program, SLM actively champions community well-being. Key initiatives include diabetes prevention and care programs, holistic wellness campaigns, and support for vulnerable groups. By 2021, over 9,000 Malaysians had benefited from the Brighter You program, with more than RM850,000 invested in building healthier, more sustainable communities.
SLM also engages in initiatives that provide food aid for underprivileged families, mental health and fitness workshops for underserved youth and women, entrepreneurship and financial literacy programs for B40 women, and support for indigenous communities through education programs.
Business Growth and Industry Recognition
Despite the challenges posed by the COVID-19 pandemic, SLM achieved record-breaking business growth in 2021, securing its position as the number one bancatakaful provider with nearly one-third market share. The company also garnered seven prestigious industry recognitions, including the Super Golden Bull Award by the Golden Bull Awards, New Takaful Insurance Product of the Year at the Insurance Asia Awards, Best Choice for Insurance and Takaful Solutions by the BrandLaureate World Best Brands e-Branding Awards, Customer Experience of the Year for Life Insurance by the Asian Experience Awards, Sustainability and CSR Malaysia Awards, and Excellence in Workplace Well-being at the HR Excellence Awards.
In recognition of its exceptional industry leadership, SLM was named one of Asia’s Most Influential Companies by ACES. This accolade reaffirms its commitment to empowering people to live better and highlights the trust placed in SLM as a reliable insurance and takaful partner for navigating life’s most significant moments.
