Founded in 2005, Slingshot Group Co., Ltd. has positioned itself as a leader in leadership development in Thailand. Specializing in training, coaching, consulting, and developmental programs, the company serves both executive and non-executive leaders across Thai SMEs and larger corporations. With over 500 organizations from various sectors including technology, banking, telecommunications, and government, Slingshot has been instrumental in shaping the leadership landscape in Thailand.

Expertise in Leadership Development
Slingshot’s core mission is to empower Thai leaders with world-class leadership capabilities. Leveraging its deep understanding of Thailand’s business environment and culture, the company delivers transformative developmental experiences. The firm uses cutting-edge methodologies, customized learning solutions, people transformation strategies, and personalized coaching to ensure practical application and measurable results, which are guided by its proprietary competency assessment system.
Innovation and Thought Leadership
Slingshot aims to be the foremost thought leader in leadership development in Thailand. By providing innovative solutions and content that challenges traditional leadership approaches, Slingshot maintains its competitive edge. The company emphasizes data-driven digitalization, allowing its clients to make informed decisions that positively impact their business. Slingshot’s approach integrates technological advancements and evolving customer needs to stay ahead of emerging trends.
Resilience and Growth Amidst Challenges
Despite the challenges presented by the COVID-19 pandemic, Slingshot maintained its organizational health, a testament to its resilient brand and ability to deliver value. Since its inception, Slingshot has positively impacted over 100,000 Thai leaders, achieving an impressive net promoter score (NPS) of 87%. The firm has also earned numerous local and global accolades, recognizing its leadership in the field and commitment to innovation and collaboration across industries.
Navigating Industry Challenges
Like its clients, Slingshot faces the challenges of rapidly changing market dynamics, technological advancements, and evolving customer expectations. To address these challenges, the company employs a strategic approach to accelerate its capabilities. Continuous investment in research and a data-driven system for collecting customer feedback enable Slingshot to stay adaptive and responsive to the ever-changing business environment.
Future Growth and Leadership Ecosystem
Slingshot’s vision for the next five years centers around growth through innovation, adaptability, and its core values of simplicity, practicality, effectiveness, and empathy. One of the key elements of its strategy is the Thailand Leader Ecosystem, a community designed to connect leaders across industries, fostering cross-industry collaboration and accelerating change. This network helps develop Slingshot’s competitive edge by encouraging diverse perspectives and insights.
Employee Development and Societal Contributions
Slingshot places equal importance on the growth and development of its employees. The company offers learning and development programs, mentorship, and an online learning platform called Success Lab. It is also committed to giving back to society through an employee volunteering program and partnerships with various NGOs, ensuring that its success contributes to broader societal well-being.
Industry Recognition and Accomplishments
Slingshot’s dedication to leadership development and its continued growth has earned it the prestigious title of one of Asia’s Most Promising SMEs, awarded by the Asia’s Corporate Leadership and Sustainability Awards (ACES). This recognition serves as a stepping stone to further bolster the company’s industry credibility and establish impactful global partnerships, allowing Slingshot to continue its mission of equipping Thai leaders with world-class leadership capabilities.