Sitel Philippines Corporation is part of Sitel Group, one of the top three global leaders in the customer experience industry. With a presence across multiple industries, including retail, travel, healthcare, banking, and telecommunications, Sitel Group is dedicated to transforming customer interactions into meaningful connections that enhance brand engagement and drive long-term business growth.
At the heart of Sitel Group’s mission is the belief that customer experience is the key to brand success. By fostering stronger relationships between businesses and their customers, Sitel Group helps brands unlock their full potential and boost their value in an increasingly competitive marketplace.
Core Values Driving Success
Sitel Group’s corporate culture is built on four people-centric values that shape its approach to innovation, teamwork, and customer service. These values encourage bold thinking, emphasize the power of collaboration, prioritize trust through integrity, and reinforce the importance of exceeding customer expectations. Together, these principles define the company’s entrepreneurial spirit and commitment to excellence, ensuring that employees are not only skilled professionals but also passionate ambassadors of the brand.
Rapid Growth in the Philippines
Since opening in 2000, Sitel Group has experienced remarkable growth in the Philippines. It now serves 65 global client brands across 11 sites, with a workforce exceeding 40,000 employees. This expansion reflects Sitel Group’s commitment to providing world-class customer experience solutions while fostering a strong, supportive community for its employees.
At the core of Sitel Group’s operations is the belief that the best customer experience starts with the best employee experience. By leveraging innovative technology, Sitel Group empowers its employees to create authentic emotional connections with customers, ensuring every interaction adds value to the brand-client relationship.
Revolutionizing Talent Acquisition with MAX Hire
Sitel Group understands that a strong employer brand attracts the right talent. To streamline and enhance the recruitment process, it introduced MAX Hire, a transformative approach to global talent acquisition. This initiative eliminates barriers in the hiring journey, from application submission to job offer, ensuring a seamless and positive experience for candidates. By making the recruitment process efficient and engaging, Sitel Group attracts top talent who are confident in their choice to join the company.
Investing in People: Learn, Lead & Grow
Sitel Group’s success is deeply tied to its people. Through its Learn, Lead & Grow initiative, the company invests in training, coaching, and mentoring to help employees develop their skills and advance their careers. More than 60 percent of all non-agent roles are filled through internal promotions, demonstrating the company’s commitment to professional growth.
To further enhance the employee experience, Sitel Group launched Sitel MAX, or My Associate Experience, in 2019. This program is built on the belief that employee satisfaction directly impacts customer experience. Through Sitel MAX, employees contribute innovative ideas and feedback, helping to shape the company’s future in a way that benefits both associates and customers. By integrating digital tools and social engagement, Sitel MAX enhances workplace culture, streamlines processes, and improves the overall working environment. This initiative reinforces the company’s dedication to continuous improvement and employee well-being.
A Commitment to Employee and Customer Success
Sitel Group embodies the principle that taking care of employees leads to outstanding customer service. By leveraging cutting-edge technology and fostering a people-first culture, the company ensures that its workforce is equipped to deliver exceptional service. This creates a powerful win-win scenario where employees feel valued, and customers receive outstanding experiences.
As a global leader in customer experience solutions, Sitel Group continues to set the benchmark for innovation, engagement, and long-term brand success.
