PT Unilever Indonesia

For 90 years, Unilever has been driven by a single purpose—making sustainable living commonplace. Whether through its employees, brands, or business strategies, Unilever remains committed to creating a lasting impact on people and the planet.‍

PT Unilever Indonesia: A Market Leader‍

As a publicly listed company, PT Unilever Indonesia is one of the largest consumer goods companies on the Indonesian Stock Exchange. Producing household brands such as Lux, Dove, Pepsodent, Wall’s, Rinso, Royco, and Sunsilk, Unilever’s products are available in over one million stores across Indonesia, with nearly every household using at least one of its 40+ brands. With eight factories and over 4,000 employees, Unilever Indonesia continues to strengthen its position in the market through innovation, sustainability, and purpose-driven growth.

‍Unilever’s Global Vision‍

Unilever operates in over 190 countries with a portfolio of more than 400 brands. Globally, the company’s mission extends beyond business performance—it aims to lead in sustainable business practices through its vision of delivering winning performance by doing good.‍

The Unilever Compass: A Guiding Strategy‍

To achieve its ambition of becoming a purpose-led and future-fit organization, Unilever follows The Unilever Compass, which is built on three core beliefs: Brands with Purpose Grow, Companies with Purpose Last, and People with Purpose Thrive. These principles drive Unilever’s strategies and influence the communities it serves.‍

Five Strategic Priorities for Growth‍

To strengthen its market position and drive long-term success, PT Unilever Indonesia focuses on maximizing the potential of its core brands by investing in bold market development programs, impactful innovations, and stronger communication with targeted media investments. The company is also expanding into premium and value segments, particularly in personal care and ice cream, with successful launches like Lifebuoy Dishwash and Glow & Lovely Body Wash, which has become the number one face moisturizer in Indonesia by volume.

Unilever is building an execution powerhouse by transforming key retail channels across General Trade, Modern Trade, and E-commerce to enhance nationwide distribution. It is also driving digital transformation through data analytics and machine learning to forecast and improve business performance. The company’s leadership in sustainability remains a top priority, reinforcing its commitment to environmental and social impact.‍

Sustainability in Action‍

Unilever Indonesia drives multiple initiatives to promote health, wellness, environmental sustainability, and gender equity. Through its Sekolah Sehat program, it has educated 15 million children since 2016 on essential hygiene and nutrition. The Royco Nutrimenu initiative has provided over 100 million balanced meals since 2019, while the Sariwangi Program, in collaboration with Yayasan Jantung Indonesia and Alodokter, promotes healthy lifestyles and cholesterol management.

The company’s participation in the B20 Women in Business Action Council reflects its commitment to Equity, Diversity & Inclusion, with President Director Ira Noviarti leading efforts to advocate for gender equity. The Program Saraswati by Kecap Bango has empowered 3,250 female farmers since 2001, while Rexona’s #GerakTakTerbatas campaign has encouraged movement through the Gerak by Rexona app, supporting inclusivity, including for people with disabilities.

‍Sustainability Performance 2022‍

Unilever has made significant progress in sustainability, with 2.9 tons of post-consumer recycled plastic used in its packaging and 62.3 tons of plastic waste collected through waste bank networks in 50 cities. The company has achieved an 88.12% reduction in CO₂ emissions for Scope 1 & 2 compared to 2015 levels and a 5.13% decrease in energy consumption from 2021. All Lifebuoy and Rexona bottles are now 100% recyclable, while SariWangi black tea sachets include recyclable PCR material.

A strong focus on employee development and diversity has resulted in a 50:50 gender balance at board levels. In the Nutrition and Ice Cream divisions, 80% of the product portfolio meets WHO nutritional standards, and 100% of food products align with WHO recommendations to consume less than five grams of salt per day.‍

Future Outlook: Indonesia’s Growing Consumer Market‍

By 2030, Indonesia is expected to be the seventh-largest economy in the world, with a projected population of nearly 300 million and 78% residing in urban areas. Consumer spending is anticipated to grow by over 5% by 2025, positioning Unilever Indonesia for continued expansion.

The rise of the Muslim market presents opportunities for Halal-certified products and brand storytelling that aligns with Islamic values. The growing middle-upper segment is expected to drive demand for premium and personalized products, while Millennials and Gen-Z, as highly tech-savvy consumers, will influence digital engagement and e-commerce trends. Increasing awareness of social and environmental issues further aligns with Unilever’s mission to build a future-fit business that positively impacts both people and the planet.‍

A Purpose-Driven Future‍

As Unilever continues its journey, it remains committed to delivering winning performance while making a positive impact on society and the environment. With a strong market presence, strategic focus, and unwavering purpose, Unilever Indonesia is shaping a sustainable and thriving future for generations to come.

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