Founded in Jakarta 50 years ago, PT Mowilex Indonesia has established itself as a leader in Indonesia’s premium paint industry. With a strong presence in approximately 3,000 outlets and 1,250 in-store locations across the country, Mowilex products are trusted by professional developers, woodworkers, mural artists, and generations of loyal customers. The company’s journey has been defined by innovation, high-quality control, and a commitment to being “better, not bigger.”
Commitment to Environmental Sustainability
Mowilex has long been a pioneer in eco-friendly practices, becoming Indonesia’s first manufacturer of water-based paints. Despite industry pressure, the company has maintained its commitment to reducing plastic packaging by 80 percent within eight years. By leveraging digital platforms, Mowilex educates the public on sustainability and waste reduction. In 2019, the company achieved a milestone as Indonesia’s first CarbonNeutral® certified manufacturer, further reinforcing its dedication to environmental responsibility.
Recognition for Corporate Social Responsibility
Beyond its environmental efforts, Mowilex is widely recognized for its CSR initiatives. The company has received multiple awards for its commitment to sustainability, community development, and ethical leadership. Through the Mowilex Sustainability Initiative, launched in 2019, the company has supported whale shark conservation in Saleh Bay and marine habitat protection in Sumbawa, while also donating paints to schools, places of worship, and homes for individuals with disabilities.
Embracing the Future of Retail
As the industry evolves, Mowilex is preparing for a future where online sales and direct distribution take precedence. Recognizing the growing role of e-commerce, the company is strategically shifting its business model to expand direct selling and strengthen its digital presence over the next five years.
Mowilex, the coatings manufacturer that for decades has focused on product innovation and customer service, can no longer shy away from the growing attention it receives for their long history of corporate sustainability - Shanggari Balakrishnan, Chief Executive Officer, ACES
