In the business of integrated creative communications, embracing technology and embedding it into operations is essential. This belief has guided PT Fortune Indonesia for the past 46 years since its inception in 1970, ensuring its continued success in a rapidly evolving industry.
A Thriving Business Amidst Industry Disruption
Generating annual revenues of 55 million US dollars, the Jakarta-based company offers a full spectrum of services, including advertising, media strategy, public relations, and digital marketing. However, the company faces challenges, particularly from digital platform disruptions impacting traditional media. Despite this, Fortune Indonesia remains optimistic, believing in the coexistence of both traditional and digital media. The company continues to maintain its position among the top ten agencies in Indonesia in terms of billings.
Adapting to Change: The “Change or Die” Philosophy
In response to the digital transformation sweeping the industry, PT Fortune Indonesia launched an internal campaign titled “Change or Die.” The company sees adaptability and flexibility as core strengths, making them a crucial part of its business model to withstand future economic uncertainties.
With a steadfast commitment to measuring success through Key Performance Indicators (KPIs), PT Fortune Indonesia focuses on product leadership, service excellence, and customer intimacy. While they closely observe shifts in consumer preferences, they also position themselves as pioneers of the future. Their long-term mission is to establish themselves as a global communication network within the next decade.
Setting Ambitious Goals for Global Success
Fortune Indonesia’s passion for growth translates into three key objectives: creating value and accelerating growth for stakeholders, continuously improving success stories for their people, partners, and the nation, and climbing the industry ranks to become the fifth-largest agency in Indonesia.
A significant milestone in the company’s history was becoming the first advertising firm in Indonesia to list its shares on the Jakarta Stock Exchange (now Indonesia Stock Exchange) in 2002. Three years later, it transitioned into a fully integrated communications agency, and by 2007, digital platforms became an integral part of its services.
Strategic Partnerships and Industry Evolution
Since the late 1990s, PT Fortune Indonesia has formed strategic alliances with global agencies such as Saatchi & Saatchi and DDB. In 2014, the company strengthened its industry position by partnering with PT Rajawali Corpora as a strategic partner, further expanding its market reach.
Although SMEs often face the challenge of losing their competitive edge as they grow, Fortune Indonesia remains confident in its ability to maintain agility, responsiveness, and a strong professional foundation. The company credits its interconnected structure and adaptability for its sustained competitiveness.
Culture and Work Ethic as Driving Forces
The leadership at Fortune Indonesia believes that SMEs can achieve success beyond their domestic markets if they remain lean, flexible, and uphold strong work ethics. The company’s culture is deeply rooted in a sense of family and togetherness, which has been a defining characteristic for over 45 years and continues to drive its future growth.
The Formula for SME Success
PT Fortune Indonesia attributes its longevity and achievements to several key factors: the seamless integration of technology, agility in responding to industry disruptions, a strong organizational work ethic, and a commitment to tracking essential performance indicators such as customer intimacy. These elements, combined with a vision for global expansion, form the blueprint for the company’s ongoing success.
