PT. Bumi Serpong Damai Tbk. (Sinarmas Land)

Founded in 1984, Sinarmas Land has grown to become Indonesia’s largest and most diversified property company, with a portfolio spanning city projects, townships, residential, commercial, retail, industrial estates, hospitality properties, and property-related services. With a vision to drive economic and social development, the company has built a reputation for community-focused urban planning and responsible business practices.

‍Sustainability as a Core Principle

As a leader in the property industry, Sinarmas Land has made sustainability an integral part of its strategic business approach. Understanding the long-term impact of urban development on natural resources, the company prioritizes eco-friendly practices across all its projects. As a founding member of the Green Building Council Indonesia since 2009, it has actively contributed to the promotion of sustainable construction in the country.

The company’s commitment to green development is exemplified in the 25-hectare BSD Green Office Park, which was designed to minimize environmental impact while promoting economic growth in the Tangerang district. This eco-conscious business hub not only adheres to international green standards but also provides local employment opportunities, reducing the need for long commutes to Jakarta. In recognition of its efforts, BSD Green Office Park won the gold in the Sustainable Development Category at the World FIABCI Prix d’Excellence Award 2013 in Taiwan.

A Holistic Green Strategy

Sinarmas Land’s sustainability framework is built on three key pillars: Pro Profit, which ensures business growth while integrating sustainability into development strategies; Pro Planet, which maintains environmental consciousness by designing green-certified buildings and implementing eco-friendly policies; and Pro People, which engages in Corporate Social Responsibility initiatives to benefit local communities.

As a testament to this approach, the company has obtained green building certifications from both the Green Building Council Indonesia and Green Mark Singapore. Each project undergoes rigorous environmental assessments before construction, ensuring that sustainability remains a top priority.

Engaging Communities for a Greener Future

Beyond property development, Sinarmas Land actively promotes environmental awareness through community engagement programs. Since 2004, the company has hosted the BSD City Green Festival every June to advocate for environmental conservation among local residents. This initiative is often held in collaboration with government bodies from Banten province, Tangerang Regency, and South Tangerang City.

The company has also contributed over 3,000 trees to government agencies, educational institutions, NGOs, and local communities, while planting more than three million trees in commercial areas, road medians, parks, and pedestrian zones. By incorporating greenery into urban spaces, Sinarmas Land enhances biodiversity and improves air quality in its developments.

Balancing Profitability with Sustainability

A key achievement of Sinarmas Land’s green building expertise is its ability to maintain affordability without compromising on sustainability. Despite green buildings costing only five percent more to construct than standard office spaces, the additional expense is quickly offset by long-term savings on operational costs. This balance between profitability and environmental responsibility has positioned the company as a leader in sustainable urban development.

Strengthening Brand Identity Through Sustainability

By embedding sustainability into its corporate identity, Sinarmas Land has built strong brand awareness and increased customer demand. The company ensures that all branding, advertising, and outreach materials reinforce environmental consciousness, making sustainability a core part of its messaging.

With a growing number of buyers recognizing the benefits of eco-friendly living—such as improved productivity, financial savings, and a healthier environment—Sinarmas Land remains committed to advancing green development. The company advocates for businesses of all sizes to integrate sustainability into their operations, emphasizing that small initial efforts can lead to significant long-term success.

Leading the Way in Green Urban Development

Sinarmas Land’s dedication to sustainability has had a lasting impact on Indonesia’s real estate sector. By continuously scaling up its green initiatives and winning national and international accolades, the company serves as a role model for responsible urban development. With a firm belief in the compound effect of sustainability, Sinarmas Land continues to push the boundaries of what is possible in eco-conscious property development, ensuring a greener and more sustainable future for Indonesia.