Prudential Vietnam Assurance Private Ltd. has been operating in Vietnam since 1999, consistently prioritizing both external and internal investments in people. With over 23 years of presence in the country, Prudential Vietnam helps individuals get the most out of life by making healthcare more affordable and accessible while promoting financial inclusion through life insurance solutions. Aligned with its slogan “Listening. Understanding. Delivering.”, the company remains steadfast in its customer-centric approach, offering innovative and comprehensive financial solutions that safeguard wealth, support asset growth, and enable individuals to plan for their future life goals.

Excellence in Growth, Innovation, and Sustainability
Prudential Vietnam stands out for its excellence in revenue growth, innovation, talent development, and corporate social responsibility, making it a well-deserving recipient of Asia’s Most Influential Companies recognition. The company aligns its sustainability strategy with Prudential PLC’s global environmental, social, and governance framework, integrating ESG principles into its investment strategies and business operations.
On the environmental front, Prudential Vietnam actively supports Vietnam’s Just Energy Transition Partnership, promoting renewable energy adoption and ensuring investment vehicles under this model are viable for insurers and asset managers. In terms of financial and health security, the company leads in developing digital insurance solutions tailored to various customer segments, ensuring greater accessibility and affordability. When it comes to governance, Prudential Vietnam builds a strong corporate foundation by fostering trusted relationships with employees and customers, emphasizing digital responsibility to safeguard consumer data and privacy.
A People-Centric Workplace
Prudential Vietnam is committed to fostering a purpose-driven culture anchored in its core values of ambition, curiosity, empathy, courage, and adaptability. The company ensures every decision supports its 1,613-strong workforce, with a strong focus on diversity and inclusion through various initiatives. This includes a recruitment campaign targeting disabled employees with customized benefits, as well as collaborations with external partners to promote LGBTQ+ inclusion.
The company nurtures a culture of connection, growth, and success by offering competitive staff benefits, fair labor practices, career advancement opportunities, and segmented talent development roadmaps. Employee wellbeing remains a priority, with health and wellness initiatives such as educational talks, insurance and loan subsidies, mental health programs, and work-life balance benefits. By equipping employees with the necessary tools and resources, Prudential Vietnam ensures a fulfilling professional and personal life for its people.
Meaningful CSR and Community Impact
Beyond its internal efforts, Prudential Vietnam remains deeply committed to giving back to society through impactful CSR programs tailored to different age groups. The Safety Steps Road Safety Program educates children and teachers on road safety while advocating for national-level policy change. The Cha-Ching Financial Literacy Program teaches financial literacy to children and educators. The Disaster Risk Reduction Program provides essential aid to households affected by natural disasters. The Pru Volunteer Program engages employees in diverse community support activities.
Past efforts have included distributing flu vaccinations, nutritious snacks, books, toys, learning materials, and sports equipment to underprivileged communities. Prudential Vietnam continues to make a lasting impact by extending support to those in need through targeted programs that improve lives and strengthen communities.
A Purpose-Driven Future
Prudential Vietnam continues to solidify its position as a leading, purpose-driven organization by investing in its people, driving innovation, and making a tangible impact on society. Through a commitment to sustainability, inclusivity, and community engagement, the company remains dedicated to empowering lives and fostering a brighter future for Vietnam.