Founded 63 years ago, PHILUSA Corporation has established itself as a market leader in the FMCG and pharmaceutical sectors in the Philippines. The company provides affordable, high-quality personal, baby, home, and health care products, along with generic medicines. PHILUSA’s flagship products include cotton wool, wound management products, petroleum jelly, household cleaners, and cooling gel, with significant growth in the pharmaceutical sector through the launch of RHEA Generics. In collaboration with global pharmaceutical giants such as Pfizer, Sanofi, and Merck, PHILUSA offers world-class quality medicines to Filipino consumers at affordable prices.
Growth and Leadership under Neogin Aguilar Evangelista
Under the leadership of Neogin Aguilar Evangelista, PHILUSA has experienced remarkable growth, with gross revenue increasing by over PHP 2.1 billion in just five years. Evangelista transformed the company by cultivating a mindset of hunger and competitiveness, enhancing competencies, improving systems, and fostering cross-functional collaboration. These efforts have not only propelled PHILUSA to new heights but also positioned it as a key player in both local and international markets.
Commitment to Social Responsibility
PHILUSA is deeply committed to social responsibility, reflecting its mission to improve the lives of Filipinos through quality products. The company partners with various organizations such as the Manila Water Foundation, Mercury Drug Foundation, and the Pharmaceutical HealthCare Association of the Philippines Cares Foundation to provide essential services like hand washing and drinking facilities for schools and medical outreach activities. Employees also contribute voluntarily to charitable initiatives, reinforcing the company’s strong social impact.
Leadership Philosophy and Employee Success
Evangelista attributes much of PHILUSA’s success to his leadership philosophy of helping people succeed. He believes that an effective leader celebrates the success of the team and encourages an environment where the growth of individuals is seen as a shared victory. By fostering this collaborative mindset and providing opportunities for professional development, PHILUSA has not only thrived as a business but also cultivated a work culture driven by social responsibility and employee empowerment.
Innovation and Strategic Partnerships
PHILUSA’s success can also be attributed to its strategic partnerships with global pharmaceutical companies, enhancing its product offerings and ensuring access to high-quality, affordable medicines. These collaborations have allowed PHILUSA to compete effectively in both the local and international markets, further establishing the company as a leader in the FMCG and pharmaceutical industries in the Philippines.
