A Leader in Direct Selling
Established in 2003 and headquartered in Quezon City, Metro Manila, Personal Collection Direct Selling, Inc. has grown into a leading Filipino-owned direct selling company. With more than 600 branches nationwide and an expanding international presence starting in Malaysia, the company recruits hundreds of thousands of dealers to distribute a diverse range of products, including home care, personal care, fragrances, baby care, health care, housewares, food and beverages, and intimate apparel.
The #GreenLifeGreatLife Movement
As part of its commitment to sustainability, Personal Collection launched the #GreenLifeGreatLife movement, aligning its business with a vision of environmental stewardship. The initiative focuses on transitioning from recyclable to biodegradable packaging, protecting natural ecosystems through corporate social responsibility efforts, and fostering an eco-conscious mindset among its stakeholders, including dealers, employees, product users, and local communities.
Personal Collection became the first Filipino-owned company to replace recyclable packaging with biodegradable alternatives, which naturally decompose in landfill conditions within five to ten years. This innovation is a groundbreaking response to plastic pollution, as conventional plastic packaging takes centuries to break down into microplastics, which remain harmful to the environment. The company officially launched its biodegradable packaging on June 8, 2021, starting with its flagship home care products, including Tuff Toilet Bowl Cleanser, sof & mmmmm Concentrated Fabric Conditioner, and Tuff Multi-Surface Cleanser. Today, more than 83 percent of its product lineup features biodegradable packaging, making it a pioneer in sustainable packaging solutions.
Driving Change Through CSR
Since October 2021, Personal Collection has expanded its #GreenLifeGreatLife movement through environmental corporate social responsibility programs. Hundreds of dealer and employee volunteers have participated in coastal and estuary clean-ups, tree planting, and mangrove restoration projects across the Philippines. In just 17 months, the company has planted 240,000 trees and mangroves while removing thousands of kilos of plastic waste from 39 local coastal communities. By engaging volunteers in hands-on environmental efforts, Personal Collection not only raises awareness but also empowers its stakeholders to take direct action in the fight against pollution.
Spreading Awareness and Advocating for Change
A key pillar of the #GreenLifeGreatLife movement is education. Personal Collection has invested millions in raising awareness about environmental responsibility, focusing on reducing plastic pollution, promoting proper waste segregation, and encouraging sustainable habits. These efforts have been amplified through social media campaigns, educational videos, brochures, promotional materials, billboards, advertisements, and press releases, ensuring the message reaches a broad audience.
ESG Integration and Corporate Governance
Personal Collection integrates Environmental, Social, and Governance (ESG) principles into its business to identify and mitigate risks associated with sustainability challenges. Under the leadership of Chairman Leejay Evangelista, the company’s ESG Committee oversees the implementation of sustainability initiatives across its headquarters and more than 600 branches nationwide. This governance structure ensures that sustainability remains at the core of Personal Collection’s operations and decision-making processes.
Recognized for Excellence in Sustainability
Personal Collection’s unwavering commitment to corporate social responsibility has earned the company several prestigious awards. These include the Asia Pacific Stevie Awards for Innovation in Community Relations, the Anvil Award for Specialized Public Relations Advocacy Campaign, the Asia CEO Awards’ Circle of Excellence Award for CSR Company of the Year, and the Marketing Excellence Awards for Excellence in Corporate Social Responsibility.
Through its bold initiatives, Personal Collection is setting a new standard in sustainable business practices, proving that environmental responsibility and financial success can go hand in hand. By championing biodegradable packaging, driving community engagement, and integrating ESG principles into its operations, the company continues to lead the way in creating a greener and more responsible future.
