Pee Bee Management Services (Pvt) Ltd, operating under the brand name Flora Tissues, has cemented itself as the market leader in Sri Lanka’s hygienic soft disposable tissues industry. Founded in 1983, the company began by catering to the Hotel, Café, and Restaurant (HORECA) trade and has since expanded its reach across Sri Lanka. Today, Flora Tissues enjoys a 60% market share, with products available in supermarkets, retail outlets, and B2B distribution channels.
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Strategic Growth and Expansion
From a modest beginning with just three machines in a rented premise, Pee Bee Management has grown into an industry powerhouse, operating seven production lines at its own factory. Over the years, the company has continuously expanded its product range, responding to evolving consumer demands with high-quality disposable tissue solutions.
Recognition and Industry Excellence
Pee Bee Management’s commitment to excellence was recognized in 2017 when it received the ACES Award for Asia’s Leading SMEs. This year, its unwavering brand presence, strong market dominance, and innovative product portfolio have once again made it a deserving candidate for the ACES Award for Asia’s Best Performing Companies.
Customer-Centric Approach and Innovation
The company places a strong emphasis on strategic planning, consumer loyalty, and product quality certifications. A dedicated product development team collaborates with the Quality Assurance division to introduce new products that align with consumer needs. Frequent customer engagement ensures that new launches meet the highest standards and resonate with end-users.
Diversification and Sustainability Initiatives
Pee Bee Management continues to push industry boundaries by expanding its portfolio beyond tissues. The launch of the Kitchen Mate by Flora sub-brand introduced household disposable products like aluminium foil, cling film, baking paper, and disposable gloves. Additionally, the company is making strides in sustainability with the introduction of eco-friendly bamboo-based tissue products, catering to the hospitality sector. These initiatives align with its commitment to environmental responsibility, further solidifying its position as a corporate leader in sustainability.
Driving Financial Growth and Future Prospects
The company’s revenue has doubled in the past four years, thanks to its expanding product range and market-driven strategies. Looking ahead, Pee Bee Management aims to strengthen its dominance in Sri Lanka while continuing to innovate and deliver high-quality, sustainable solutions in the hygiene industry.
