NutriAsia: Balancing Purpose and Profitability
NutriAsia Inc., established in 1991, is the leading producer of condiments in the Philippines, with household brands like Datu Puti, UFC, Silver Swan, and Mang Tomas. Its products have become staples in Filipino homes, bringing joy and familiar flavors to 112 million Filipinos worldwide.
Masarap, Masaya: A Guiding Philosophy
NutriAsia’s core values, encapsulated in “Masarap, Masaya” (life is good; life is sweet), shape its vision of creating joyful and delicious meal experiences. The company continuously innovates its product portfolio to cater to evolving consumer tastes while maintaining a strong focus on culture, people, and brand excellence.
Sustaining Growth Through Innovation and Excellence
NutriAsia’s world-class manufacturing facilities, cutting-edge technology, and strict adherence to global food safety standards, including FSSC 22000 and ISO 22000, ensure high-quality production. Its robust distribution network strengthens its presence in 90% of countries worldwide. With these efforts, the company is on track to becoming one of the top five most valuable Filipino consumer goods companies in the region.
Investing in People and Leadership
Beyond business success, NutriAsia prioritizes employee development through initiatives like iLEAD, a competency framework designed to foster leadership and continuous learning. By integrating solicitude, excellence, respect, and ingenuity into its corporate culture, the company ensures a holistic approach to growth for both employees and the organization.
Commitment to Community and Sustainability
NutriAsia remains dedicated to uplifting communities by sourcing raw materials locally, maintaining affordability, and supporting sustainability initiatives. The company also champions Filipino heritage and partners with organizations to aid communities in need. With a strong focus on balancing purpose and profitability, NutriAsia sets an example for businesses seeking to drive meaningful societal change.
A Market Leader with a Lasting Impact
Recognized as one of Asia’s Most Influential Companies by ACES, NutriAsia’s commitment to excellence and responsibility serves as an inspiration for others. By continuously evolving and prioritizing the common good, the company ensures long-term success, not only for its business but for future generations as well.
