Innovative Insurance
Muang Thai Life Assurance Public Company Limited (MTL), one of Thailand’s leading life insurance providers, was established on 6 April 1951. It became the first life insurance company to receive the Royal Garuda Emblem from King Bhumibol Adulyadej (Rama IX) and the first in the industry to attain the International Standard Certification ISO 9001:2000.
Expanding Product Innovation
MTL has continuously evolved to meet the changing needs of customers, offering innovative protection, investment, and annuity products. The Elite Health Rider provides high-end medical insurance with global coverage, including outpatient and inpatient care, emergency benefits, well-being services, and maternity coverage. The plan offers coverage ranging from 20 million to 100 million Baht per year, with the insurable age extended from 80 to 99 years to ensure lifelong health security. Additionally, the Extra Care Plus Campaign was launched to supplement existing health insurance, providing additional coverage at a more affordable premium.
In investment-linked insurance, mDesign connects customers with six asset management firms overseeing 36 mutual funds, offering diversified investment opportunities. Meanwhile, Smart Linked 10/1 (Global) provides index-linked insurance plans tied to global financial benchmarks such as the City Index and Goldman Sachs Global Multi-Asset Index, ensuring optimized returns in fluctuating market conditions.
Enhancing Customer Experience
To enhance customer experience, MTL introduced MTL Smile Service under the concept “Beyond Normal Coverage.” This initiative integrates innovative services, digital technology, and personalized customer support to create seamless interactions throughout the policyholder’s journey. The MTL Click mobile app serves as a one-stop service platform, enabling users to locate network hospitals, track claims, manage policy details, and make secure premium payments via biometric login. The app also features Telemedicine, allowing group insurance members to consult doctors online and receive prescribed medications without hospital visits.
Strategic Expansion and Industry Leadership
MTL has strengthened its bancassurance business through its partnership with Kasikornbank Public Company Limited, while also exploring new collaborations with financial institutions to reach a broader customer base. By developing multi-channel distribution—including agency planners, brokers, and digital platforms such as KPlus and Shopee—MTL ensures accessibility across different market segments. The company is also expanding regionally, with a growing presence in Cambodia, Lao PDR, Myanmar, and Vietnam, aiming to establish itself as a competitive insurance leader in Asia.
Internally, MTL fosters innovation and productivity through The Garage by Muang Thai Life, a dynamic workspace designed to enhance creativity and collaboration. Employees engage in various team-building activities through the CAP OFF initiative, further strengthening workplace culture. In 2020, MTL inaugurated the Sarnsara Learning Centre, an eco-friendly development hub equipped with advanced learning facilities and accommodations, ensuring continuous growth for employees, agents, and industry partners.
Recognized Industry Excellence
Over the years, MTL has received numerous accolades, including Life Insurance Company of the Year (2014, 2017, 2018) from Asia Insurance Review, Most Innovative Life Insurance Company – Thailand 2019 from International Business Magazine, and the Superbrands Thailand Award for 13 consecutive years (2006–2018).
Shanggari Balakrishnan, Chief Executive Officer, MORS Group - Going beyond a mere life insurance company, Muang Thai Life Assurance has revolutionized the industry with the depth and width of product lines that cater to all needs and situations.
Muang Thai Life Assurance continues to redefine the insurance landscape with its extensive product offerings, digital transformation, and customer-centric approach, solidifying its position as a leader in the industry.
