Established in March 2009, Mixmediaworx (MMW) has grown into Brunei Darussalam’s leading full-service creative agency, offering expertise in graphic design, corporate identity, brand management, social media marketing, digital advertising, web development, and magazine publications. MMW thrives on the philosophy that true innovation emerges from collaboration, engaging clients in the creative process to produce impactful and market-evolving ideas.
Navigating Challenges and Expanding Horizons
Operating in Brunei presents unique challenges, particularly in sourcing skilled local talent. However, MMW has turned this challenge into an opportunity by closely monitoring and nurturing the next generation of creative professionals. With over 30 team members, the agency manages around 60 clients and delivers approximately 240 projects annually. To maintain a competitive edge, MMW employs strategic market surveys, builds strong client relationships, and integrates the latest market trends. The agency also distinguishes itself through creative retainer contracts and a proactive market-creation approach, ensuring resilience against economic fluctuations. MMW extends its impact by running its own media platforms, providing clients with an all-in-one solution from concept to execution.
Innovating Through Subsidiaries: Mint and Mixel
To enhance its service offerings, MMW launched Mint, an interactive division specializing in web design and programming. As an AITI Accredited Business, ICT-certified company, and Microsoft Silver Partner, Mint ensures cutting-edge digital solutions for clients. Another key subsidiary, Mixel, serves as Brunei’s fastest-growing digital media provider. With digital display networks in over 25 prime locations and an exclusive partnership for digital advertisements at Brunei International Airport, Mixel expands advertisers’ reach and strengthens MMW’s presence in the digital landscape.
Regional and Global Recognition
MMW has solidified its reputation beyond Brunei through prestigious projects, including branding the 2009 APEC CEO Summit, a global leadership conference. The agency secured a 10-year contract with Standard Chartered Brunei from 2010 to 2020, working alongside TBWA Singapore to ensure creative consistency for the bank. In 2012, MMW launched BHC Magazine, Brunei’s first home lifestyle magazine, and in 2016, it became the main marketing agency for Brunei International Airport under a five-year contract. These achievements have positioned MMW as a creative force in the regional advertising industry.
Vision for Regional Expansion
With an ambition to grow beyond Brunei, MMW plans to expand into Sabah, Sarawak, Malaysia, Indonesia, and the Philippines within the next five years. Executive Creative Director Azlan Ahmad envisions MMW as a homegrown agency achieving international creative standards. He believes SMEs can succeed beyond their traditional markets as long as the agency’s culture and values are seamlessly integrated as the business expands.
Fostering Talent and Future-Proofing the Business
MMW’s future growth strategy focuses on expanding its audiovisual, social, digital, and online divisions while strengthening client relationships and maintaining competitive pricing. The agency is committed to investing in employee learning and development, particularly in copywriting, social media marketing, motion graphics, and 3D animation. By continuously evolving and upskilling its team, MMW ensures it remains at the forefront of creative excellence while preparing for sustainable regional growth.
With a solid foundation in creativity, innovation, and strategic thinking, Mixmediaworx is proving that a small-town agency can make a big impact on the regional and global stage.
