Established in Hong Kong in 1957, Miramar Hotel and Investment Company, Limited (Miramar Group) has built a diverse service-oriented business portfolio, encompassing stylish hotels, serviced apartments, property rentals, food and beverage, and travel services across Hong Kong and Mainland China. Listed on the Hong Kong Stock Exchange since 1970 (HKEx Stock Code: 71), the company is a proud member of the Henderson Land Group.
A Commitment to Environmental Responsibility
As a responsible corporate citizen, Miramar Group has ingrained sustainability into its business operations. Environmental considerations are at the core of corporate decision-making, with an Environmental Policy approved by the Board to guide management in implementing eco-friendly initiatives. The company has established two environmental committees, consisting of qualified professionals in environmental and energy-related disciplines, to oversee the seamless integration of these policies into daily operations.
Green Innovations and Energy Efficiency
Sustainability is deeply embedded in Miramar Group’s asset enhancement projects and business operations. The completion of a multi-year asset enhancement program, amounting to millions of dollars in investment, has led to significant improvements in energy efficiency. These include the installation of energy-saving chiller plants, a light-transmittable TV wall, and LED lighting fixtures in common areas at Mira Place, one of the company’s flagship multi-purpose complexes. These enhancements have successfully reduced operational costs while maximizing energy efficiency.
Beyond infrastructure upgrades, Miramar Group incorporates sustainable practices into its daily operations. Measures such as minimizing paperwork, reducing printer usage, temporarily suspending elevator services during non-peak hours, maintaining shopping mall temperatures at an optimal 24˚C to 26˚C, and using water-saving shower facilities demonstrate the company’s commitment to conserving resources.
Promoting a Green Culture
Miramar Group recognizes that sustainability is a collective responsibility and actively engages employees in environmental initiatives. Employees receive education and training on energy-saving practices and are encouraged to implement conservation measures and propose energy-efficient plans. Office notices serve as reminders for energy conservation, while the company’s “Green Monday” initiative promotes a plant-based diet among employees to reduce carbon footprints and advocate for sustainable consumption.
Extending Green Efforts Beyond the Organization
Miramar Group extends its environmental advocacy to the wider community. Through its corporate website, annual reports, media interviews, and participation in industry seminars and judging panels for green projects, the company raises awareness of sustainable practices. Additionally, it tracks and measures the effectiveness of its Environmental Policy using key performance indicators (KPIs), such as electricity consumption and waste reduction through recycling and food donation programs. These data-driven insights allow the management team to refine sustainability strategies for maximum impact.
Recognition and Industry Influence
Miramar Group’s dedication to environmental sustainability has earned numerous regional awards, recognizing its achievements in energy conservation and corporate responsibility. Its leadership in green initiatives has also led to invitations from professional organizations to share insights on sustainability, providing valuable opportunities to enrich its environmental knowledge and drive continuous improvement.
By embedding sustainability into its business strategy, Miramar Group has not only enhanced its corporate branding and public perception but also strengthened its market position as a forward-thinking and environmentally responsible organization. Through ongoing innovation and commitment, the company continues to pave the way for a greener future in Hong Kong and beyond.
