Founded in 1996 and headquartered in Ho Chi Minh City, Vietnam, Masan Group is one of the country’s leading consumer-focused business groups. Guided by the philosophy of ‘doing well by doing good,’ their mission is to provide high-quality products and services that enhance the lives of Vietnam’s nearly 100 million citizens. By delivering better value on essential daily needs, Masan Group has built a reputation as a trusted name in the country’s consumer sector.
Evolving with Consumer Needs
While Masan Group’s core business remains the same, they recognize that consumer expectations are shifting. Today’s consumers seek more than just basic necessities—they aspire to experiences that align with their modern lifestyles. To meet this demand, Masan Group has expanded beyond manufacturing and branding to retail, allowing them to connect with customers more directly. Their philosophy, ‘Our journey is the consumers’ journey,’ reflects this commitment to staying aligned with evolving market trends and consumer aspirations.
Building a Consumer Ecosystem
Masan Group’s subsidiaries and associates operate across multiple sectors, including consumer retail, fast-moving consumer goods (FMCG), branded fresh meat, and financial services. These industries form a significant portion of Vietnam’s consumer spending, making Masan Group an integral player in the country’s economic growth. Their businesses are strategically positioned to create a connected consumer ecosystem that meets the changing needs of Vietnamese consumers, ensuring they remain at the forefront of the country’s domestic consumption-driven economy.
Leading with Innovation and Responsibility
Masan Group’s success is driven by a consumer-first approach, brand loyalty, innovation, and economies of scale. With the expansion of their retail business, they aim to deliver a seamless online and offline shopping experience. Their vision is to become Vietnam’s pride by enhancing the material and spiritual well-being of consumers anytime, anywhere. At the same time, they are committed to setting a benchmark for sustainable development by focusing on product innovation, talent sustainability, environmental stewardship, corporate social responsibility, and good governance.
Empowering Communities Through Impactful Initiatives
Beyond business, Masan Group actively supports the communities in which they operate. They contributed over VND6,088 billion to the State budget in 2019 and are one of the largest taxpayers in the provinces where they have operations. Their initiatives go beyond economic contributions—they prioritize job creation, social infrastructure development, and sustainable community programs. In 2020, Masan Group invested VND30 billion in education and community development, funding scholarships, clean water initiatives, and infrastructure projects such as schools, health facilities, and roads. Their dedication to social impact has earned them accolades, including recognition as one of Vietnam’s Best Places to Work and a spot among the country’s Top 50 Best Listed Companies.
