Founded on December 18, 2014, in Mandaluyong, Metro Manila, Philippines, Keyframe, Inc. is a dynamic advertising agency that delivers holistic solutions tailored to the brands it handles. As the advertising industry undergoes rapid transformation, Keyframe has embraced change with agility, ensuring its continued relevance in a competitive and evolving market.
Adapting to an Ever-Changing Industry
The advertising landscape in the Philippines is undergoing significant evolution, and Keyframe recognizes the need to stay ahead. The company thrives by continuously innovating, introducing new revenue streams, and refining existing processes. This adaptability ensures that Keyframe remains at the forefront of industry trends while delivering creative excellence.
Operating as a one-stop agency, Keyframe prides itself on its ability to respond efficiently to industry shifts. Its business model enables seamless integration of creative and production processes, allowing the company to meet and exceed client expectations across diverse industries.
A Collaborative and Insight-Driven Approach
At the heart of Keyframe’s success lies its flexible process system, which fosters collaboration across multiple disciplines. This approach ensures that every client brief is addressed holistically, minimizing inefficiencies and optimizing output. By actively engaging with local advertising organizations, Keyframe stays informed about market trends, industry shifts, and consumer behavior. This involvement not only strengthens its expertise but also positions it for regional expansion in ASEAN markets within the next decade.
A Vision Rooted in Storytelling
Keyframe envisions itself as a highly specialized, story-driven creative agency. Its mission is to develop communication solutions that connect brands with consumers through human-centric storytelling. This commitment to meaningful narratives has propelled the agency forward, earning it recognition both locally and internationally.
Keyframe’s milestones are a testament to its success. Within three years of operations, the agency expanded into a larger office, strengthened its leadership team by onboarding industry veterans, and grew its workforce from 18 to 37 full-time employees. Notably, it became the only independent local agency invited to compete in a global pitch against multinational network-affiliated agencies. In just two years, its work garnered prestigious awards, cementing its reputation as a creative force in the industry.
Purpose-Driven Growth and a People-Centric Culture
For Keyframe, sustainable growth is about maintaining focus on its core purpose: helping clients succeed. Striking a balance between client demands and manpower capacity is crucial, ensuring high-quality deliverables while fostering a healthy work environment.
The agency also emphasizes the need for SMEs to adapt to emerging market demands, particularly in content creation and evolving communication formats. Keyframe believes that fostering a strong company culture—one that is family-oriented, authentic, entrepreneurial, and self-enriching—is vital in navigating the high-pressure world of advertising. By prioritizing employee well-being and fostering a collaborative work environment, the agency ensures long-term success.
As the industry continues to evolve, Keyframe remains committed to innovation, adaptability, and storytelling excellence. By staying attuned to client needs and reimagining brand narratives, it is well-positioned to thrive in the years to come.
