Knowing the true motivations of customers is critical before making any strategic business decisions. This understanding of customer behavior and market dynamics is what Kadence International, an insight consultancy, seeks to impart to its clients. For the past 25 years, Kadence, founded in the UK and now operating in Singapore, has successfully emphasized the importance of market research as an essential driver of business. Their impressive roster of clients includes Singaporean government agencies and prominent global brands, all of whom understand the power of market insight in shaping business strategy.
Shifting the Perception of Market Research
Market research was once seen as a back-office function, often an afterthought in business strategy. However, Kadence strives to elevate market research to a critical role in business decision-making. The company’s goal is to help businesses realize that market insights should be integrated into the core of their strategies, rather than treated as secondary considerations.
People at the Heart of the Business
What sets Kadence apart from other research agencies is their belief in the importance of their people. The company emphasizes that its success is driven by passionate, dedicated individuals who work closely with clients to deliver meaningful value. According to the company’s management, their team members are the foundation of their ability to provide actionable insights and high-quality deliverables.
Engaging and Accessible Deliverables
Kadence focuses on providing immediately accessible output, ensuring that consumer, market, and industry insights are not only understandable but also actionable. Workshops play a key role in this process. By facilitating research-based workshops, Kadence helps clients bridge the gap between research findings and the practical steps needed to act on them. This hands-on approach empowers clients to take informed actions based on the insights provided.
Client Relationships and Continuous Communication
Maintaining constant contact with clients is essential for Kadence. This ongoing communication allows the company to understand their clients’ business goals fully, enabling them to provide targeted, relevant solutions. Kadence’s teams frequently participate in industry talks and conferences, ensuring they stay current with the latest methodologies and trends in the research field.
Growth Through Team Expansion
While growth is a natural outcome of success, Kadence believes that expanding their team is key to maintaining their competitive edge. They understand that scaling their business should not come at the cost of the personal service and expertise that clients value. By growing their team, Kadence ensures that clients continue to benefit from the personalized attention and insights they need.
The Importance of Empowering Small and Medium Enterprises (SMEs)
Kadence advises SMEs to think beyond their immediate surroundings and ensure they have a voice in the market. Leveraging their people effectively is critical for these smaller companies to succeed in competitive markets. Kadence’s insights help SMEs navigate the complex and dynamic landscape of Asia, positioning them for long-term success.
Looking Ahead: Growth in Asia and Beyond
As Kadence looks to the future, their goal is to collaborate with brands – including some that may not yet exist – aiming to expand their regional presence in Asia. Over the next decade, Kadence plans to continue growing their teams, empowering their people, and building stronger relationships with clients. By staying attuned to the evolving needs of the market and nurturing deep relationships with clients, Kadence is well-positioned to succeed in the diverse and complex Asian landscape.
In the ever-changing Asian markets, Kadence is committed to providing actionable insights that help businesses navigate these complexities and make informed decisions. The company’s focus on empowering its team and continuously developing its capabilities will ensure that they continue to be a leader in delivering meaningful, actionable research for years to come.
