Geely Automobile Holdings Limited, listed on the Hong Kong Stock Exchange, operates under the Zhejiang Geely Holding Group Co., Ltd., which is wholly owned by Mr. Li Shu Fu, Geely’s chairman, and his associate. As a leading automobile manufacturer, Geely focuses on the development, manufacturing, and sales of passenger vehicles, primarily in China, while also expanding its market reach through exports to other developing countries.
A Mission-Driven Approach to Sustainability
Guided by its mission—“Make good cars that are the safest, most environmental-friendly, and most efficient”—Geely integrates sustainable development into its business strategy. The company is committed to making a positive impact on society by addressing key areas such as product innovation, economic growth, environmental protection, and social responsibility. Community care remains a fundamental pillar of Geely’s corporate philosophy, with a strong focus on education, poverty alleviation, and public welfare.
Empowering Communities Through ‘JI SHI YU’
Inspired by the Chinese government’s commitment to poverty alleviation, Geely launched its core community care initiative, “JI SHI YU”, to create a tangible and lasting impact on underprivileged communities. The program is built around four key pillars: industrial development, educational support, employment support, and agricultural development.
To drive local economic growth and generate employment, Geely strategically establishes manufacturing plants in underdeveloped areas. These facilities not only provide direct job opportunities but also attract investments from suppliers of automobile parts and logistics services, contributing to broader regional development.
In the field of education, Geely offers financial aid to students from low-income backgrounds, enabling them to complete their studies in vocational colleges and universities. Additionally, the company collaborates with technical institutions to create “Geely Classes,” which enhance educational resources and offer specialized training programs tailored to students in need.
Employment support is another critical focus, with Geely and its suppliers prioritizing job opportunities for individuals from impoverished households. The company has also implemented programs to assist vulnerable groups, including providing donations to support flexible employment for individuals with disabilities and investing in cooperative breeding initiatives to help families achieve financial stability.
Recognizing the urgent needs of rural communities, Geely extends its support to agricultural development by supplying villages with essential farming equipment and infrastructure. The company also actively purchases agricultural products from these communities, enabling them to build self-sustaining economies.
Impact and Future Plans
In 2016 alone, Geely invested RMB 17.2 million in direct assistance, benefiting 3,190 individuals and helping 551 people secure employment and escape poverty. Looking ahead, the company plans to allocate RMB 0.4–0.6 billion over a 3–5 year period to further expand its impact. With a focus on “poverty alleviation through industry, education, employment, and agriculture,” Geely aims to assist more than 12,000 families across 11 locations in seven provinces of China.
A Commitment Beyond Business
Geely firmly believes that a company without a strong sense of social responsibility cannot achieve sustainable success. The company’s community care initiatives are not designed for branding or commercial gain but rather as a genuine commitment to societal well-being. This core value is deeply embedded in Geely’s corporate culture and shared among employees, business partners, and customers.
Through a collaborative framework—“led by Geely, implemented by manufacturing plants, supported by business partners and customers, and actively participated in by employees”—the company ensures widespread engagement in its corporate social responsibility efforts. By fostering a culture of compassion and collective action, Geely continues to work towards its vision of “Making the World Feel Love.”
