Gain City strengthens its leadership through sustainability and innovation.
Gain City Best-Electric Pte Ltd (“Gain City”) was founded in 1981 and has since grown to become one of Singapore’s most prominent home appliance and electronics retailers. The company offers an extensive range of products, including air-conditioners, consumer electronics, IT products, bedding, and furniture, catering to both individual consumers and corporate clients. Over the years, Gain City has expanded its operations significantly, with a comprehensive retail network and wholesale business that ensures its products are accessible to a wide range of customers. Headquartered at 8 Ang Mo Kio Industrial Park 2, Singapore, Gain City has established itself as a leader in the retail and wholesale industry, with a dedicated team of over 800 employees and a fleet of more than 200 service vehicles that facilitate efficient logistics and service delivery.
The company’s business model integrates a wide spectrum of services, ranging from retail and wholesale operations to in-house fabrication, logistics, and enterprise solutions. This vertical integration allows Gain City to control its supply chain comprehensively, ensuring quality management and operational efficiency at each stage. Gain City manufactures air-conditioning peripherals, including Air Conditioning and Mechanical Ventilation (ACMV) system ducts and air-con brackets, to meet industry standards and regulations. The company’s self-sufficient logistics network, which includes in-house car repair workshops and fuel stations, ensures efficient management of its service vehicles, reducing downtime and guaranteeing prompt service delivery.
Innovation and technology are key drivers of Gain City’s business strategy. The company has implemented several advanced digital solutions, such as real-time order status displays and automated invoicing through the Peppol-based Nationwide E-delivery network. These innovations streamline processes, reduce waiting times, and provide customers with a more convenient shopping experience. Additionally, Gain City leverages AI-driven solutions to optimise operations, improve decision-making, and enhance overall profitability. The company’s digital transformation initiatives have strengthened its position in the market, enabling it to remain competitive amidst changing consumer behaviours and technological advancements.
Sustainability is deeply embedded in Gain City’s business operations, with a strong emphasis on environmental responsibility. As one of only two authorised e-waste recyclers for air-conditioners under Singapore’s Extended Producer Responsibility (EPR) system, the company undertakes environmentally-friendly initiatives such as extracting gases from old units and recycling metal components. Gain City also collaborates with the Singapore National Environment Agency on various sustainability projects, including waste-to-compost initiatives and the adoption of renewable energy solutions within its retail operations. These efforts showcase Gain City’s commitment to reducing its environmental impact and contributing positively to the community.
Gain City’s corporate social responsibility (CSR) initiatives reflect its dedication to making a meaningful impact on society. The company actively participates in community outreach programs and charitable activities, providing wheelchair-accessible vehicles to support local communities and contributing to overseas relief efforts such as the Sichuan Earthquake Charity Drive and the Making a Difference Typhoon Morakot Charity Drive. Through these initiatives, Gain City not only upholds its mission of being a socially responsible organisation but also strengthens its relationship with the community.
Looking ahead, Gain City’s strategic vision focuses on sustainable growth and expansion within Singapore and across the region. The company has outlined a five-year plan that aims to enhance customer experience, advance digital capabilities, and achieve operational excellence. As part of this vision, Gain City is expanding its product range and services for both business-to-consumer (B2C) and business-to-business (B2B) markets. Gain City’s long-term strategy includes extending its footprint in Southeast Asia and establishing a stronger regional presence by leveraging its strong brand reputation, commitment to innovation, and superior customer service. With these forward-thinking strategies, Gain City is well-positioned to continue its growth trajectory and solidify its status as a leading player in the home appliance and electronics industry.
