Fuji Xerox is committed to integrating environmental consciousness into every aspect of its operations. Sustainability is not just a goal but a core principle embedded in the company’s business model, ensuring that every stage of a product’s lifecycle—from sourcing and production to recycling and disposal—is aligned with environmental responsibility.
Recognizing the urgent challenges posed by global warming, resource depletion, chemical pollution, and biodiversity loss, Fuji Xerox has made sustainability a fundamental part of its corporate values. The company understands that rising mineral prices, climate-induced natural disasters, and unethical resource procurement not only affect business operations but also contribute to environmental degradation.
Leading the Industry in Environmental Impact Reduction
Fuji Xerox reaffirmed its commitment to environmental protection in 2009 by setting ambitious targets, including a 30% reduction in greenhouse gas emissions from lifecycle operations (compared to FY2005 levels) and a seven-million-ton annual CO2 reduction at customer sites by 2020. The company subscribes to the philosophy that used products are valuable resources, continuously working toward zero emissions and a circular economy approach across the Asia-Pacific region.
In 2013, Fuji Xerox launched “Challenge Eco No.1,” a company-wide initiative designed to minimize environmental impact at every stage of its product lifecycle. This initiative drives sustainability in sourcing, manufacturing, logistics, energy consumption, and end-of-life product recycling.
Embedding Sustainability in Corporate Culture
Environmental awareness begins with Fuji Xerox’s employees. Office buildings in Japan are equipped with smart technologies that automatically switch off lights when no movement is detected. In Asia, employees are encouraged to turn off lights during lunch breaks to conserve energy. This aligns with the company’s Genko Itchi principle—leading by example to inspire customers and stakeholders.
Fuji Xerox focuses on green product innovation through its RealGreen concept, where frontline employees identify and address sustainability challenges. Initiatives such as reducing paper usage, digitizing business processes, and optimizing IT infrastructure contribute to cost and resource savings, benefiting customers and the environment alike.
A Shift Toward a Circular Economy
Fuji Xerox promotes a circular economy by ensuring that materials and products are reused, recycled, or repurposed rather than discarded. Design teams continuously reevaluate products to improve resource efficiency and minimize environmental impact. The company’s commitment extends to ethical sourcing through a sustainable paper procurement program and FSC certification, ensuring responsible forestry practices.
As an international market leader, Fuji Xerox engages with customers, suppliers, and industry peers to drive sustainability awareness. The company’s participation in global initiatives underscores its leadership in responsible business practices.
Global Commitment to Sustainability
Fuji Xerox became a signatory to the UN Global Compact in 2003 and is now one of 43 LEAD companies globally, actively contributing to the UN Sustainable Development Goals (SDGs). In 2016, Fuji Xerox Asia Pacific became the first in the industry to join the GRI GOLD community, reinforcing its dedication to advancing sustainability reporting and corporate responsibility.
By collaborating with ICT companies and sharing best practices, Fuji Xerox continues to innovate in green solutions. Since 2005, its products have achieved an 80% reduction in energy consumption.
Sustainable Digital Transformation
Fuji Xerox is at the forefront of transforming workplaces through digitalization with sustainability at its core. In March 2016, Fuji Xerox Hong Kong introduced a three-stage sustainable management program to help businesses lower their carbon footprint and reduce energy consumption. Additionally, the company developed the iESG, a cloud-based platform that simplifies sustainability reporting for companies aiming to track and improve their environmental performance.
Making Sustainability Accessible for All
Fuji Xerox believes that environmental responsibility is achievable for businesses of all sizes. Implementing sustainable workplace practices requires minimal investment but delivers long-term benefits. By promoting small but impactful changes, Fuji Xerox demonstrates that greening an office—or an entire company—can drive positive business and environmental outcomes for years to come.
