First Vita Plus Marketing Corporation (FVP) is a multi-level marketing company established in 2002 in the Philippines. Over its 17 years in business, it has built a network of more than two million dealers and users. As a direct sales company, FVP is committed to offering high-quality, innovative products while expanding opportunities for people from all backgrounds.
FVP President and Chief Executive Officer Doyee Tumpalan, recognized as the Most Promising Entrepreneur at Enterprise Asia’s Asia Pacific Entrepreneurship Awards in 2014, plays an active role in the company’s growth. She regularly visits key centers and groups, reinforcing her vision of multi-level marketing as a viable employment and livelihood solution. The company strongly believes that the Filipino nutraceutical industry is on par with the world’s best natural health products.
Innovation and Market Expansion
FVP is the first multi-level marketing company in the Philippines to implement a fully automated system, a step towards global readiness. It believes that small and medium enterprises (SMEs) can succeed beyond traditional markets by constantly innovating and pushing boundaries. At the core of its strategy is product integrity, with every formulation backed by extensive research and development.
Product development remains central to FVP’s future growth, with the company confident that sustained excellence will attract dedicated dealers who will champion its mission. The next five years will focus on maintaining high product standards and expanding business opportunities both locally and internationally.
Investing in People and Skills Development
FVP prioritizes human capital by ensuring its people are both satisfied and competent. The company provides continuous education, skills enhancement, and training in both traditional and digital marketing. Associates and representatives are taught effective communication techniques, and leadership seminars are personally conducted by the Founder. To broaden perspectives and enhance expertise, staff members are sent abroad for specialized training in digital communications.
Commitment to Social Responsibility
FVP’s corporate social initiatives are centered on people and community welfare. The First Vita Plus Share and Care Foundation supports children with disabilities and medical conditions, while the company also funds scholarships to help underprivileged students complete their education. FVP believes that education is a fundamental right and actively contributes to making it accessible.
Looking ahead, FVP aims to elevate its business and Philippine products to the global stage. The company is committed to launching new products and business incentives that reflect its core values of excellence in people, products, and performance. It also hopes to see multi-level marketing fully recognized as a legitimate employment and livelihood solution, both in the Philippines and beyond.
