Thailand’s Everydayhappy Company Limited exemplifies the power of innovation, community engagement, and a steadfast commitment to quality and sustainability.
Everydayhappy Company Limited shines as a trailblazer of innovation and commitment in the vibrant landscape of Thailand's cosmetics and skincare sector. Established in 2010, the brand De Leaf emerged under the Everydayhappy umbrella with a core belief: that natural ingredients are essential for healthy skin. Over the years, the company has made significant strides, expanding its export operations to countries like Myanmar, Laos, the United States, Mexico, Malaysia, and China, with plans for even further international growth this year, bring a quality Thai brand and products to be known across the world.
Everydayhappy has successfully navigated various operational hurdles. When faced with logistical challenges in distributing products across different nations, the company established localised distribution centres in Myanmar, Laos, and Malaysia. This move minimised shipping times and costs while enhancing inventory management, ensuring timely delivery. Moreover, the company actively pursues green energy initiatives. The main office has initiated the use of solar energy and with plans to increase investments in solar panels and extensions to warehouses. This commitment to renewable energy not only reduces greenhouse gas emissions but also lowers operational costs, demonstrating a robust dedication to environmental responsibility.
To remain competitive and responsive to market changes, Everydayhappy prioritises market and consumer trends in each of its operational territories. Utilising various tools and apps for market analysis allows the company to anticipate shifts in consumer preferences, enabling it to adapt swiftly. Encouraging creative input from employees further enhances this agility, ensuring that strategic planning is informed by both research and on-the-ground insights.
Furthermore, Everydayhappy is deeply committed to local communities and economic growth. Collaborating with educational institutions, the company offers internships, apprenticeships, and training programs that provide students with valuable work experience while contributing to the development of a skilled workforce. Paid internships further underscore the company’s recognition of the importance of monetary support for motivation and growth. Everydayhappy also engages in monthly community service initiatives to support local schools in need.
The company's dedication to fair labour practices is reflected in its family-oriented work environment, characterised by regular training programs, fair compensation, and a supportive culture. This commitment to employee satisfaction has resulted in a low turnover rate and positive feedback from staff. To promote mental well-being, Everydayhappy conducts monthly evaluations of employees' mental health through anonymous surveys, allowing staff to voice their feelings and suggestions, leading to continuous improvements in workplace conditions.
In addition, Everydayhappy strategically positions itself in the market with a strong focus on sincerity and consumer care. By leveraging Key Opinion Leaders (KOLs) for product endorsements, the company strengthens brand visibility and fosters trust. Coupled with a dedication to delivering high-quality products at competitive prices, Everydayhappy aims to improve consumers' quality of life through its offerings.
Effective cash flow management is another cornerstone of Everydayhappy’s operations. The company meticulously categorises financial streams to ensure robust oversight, and conducts monthly consultations with external auditors to navigate financial challenges, while maintaining healthy supplier relationships. Customer feedback is also crucial, with the company actively gathering testimonials that highlight positive experiences. Insights from these testimonials inspire innovative product applications and drive substantial business growth.
Needless to say, technology plays a vital role in Everydayhappy's success. The company has adopted several technology-driven initiatives, including AI and machine learning in marketing operations. Implementing cloud computing solutions like OneDrive has boosted data security and enabled seamless collaboration among employees. In addition, the company uses other AI tools to help with product designs and artworks reducing work time while increasing quality and efficiency. Digital marketing strategies, including SEO and social media engagement, have also increased the brand's online visibility and sales.
To maintain competitiveness, Everydayhappy invests in continuous training for its employees, offering quarterly programs and access to the Future Skill educational platform. This empowers staff to select courses aligned with their professional growth, fostering a culture of lifelong learning. Additionally, the company's successful partnerships have proven vital for its growth, particularly in expanding into Myanmar and the e-commerce platform Tmall in China, where substantial sales have significantly raised brand recognition.
As Everydayhappy Company Limited receives the Asia's Most Promising SMEs award, its journey exemplifies the power of innovation, community engagement, and a steadfast commitment to quality and sustainability in the cosmetics and skincare industry.
