Coway (Malaysia)

Coway Co., Ltd., a leader in lifestyle innovation, has been dedicated to improving personal health and well-being since its establishment in South Korea in 1989. Expanding into Malaysia in 2006, Coway (Malaysia) Sdn Bhd has transformed the way over a million Malaysian families drink, breathe, and sleep with its range of water purifiers, air purifiers, bidet systems, and premium mattresses.

‍Commitment to Sustainability

Coway actively develops energy-efficient products to minimize environmental impact. Its dedication to sustainability has earned it the Energy Winner Awards for 11 consecutive years. The company’s Self-Sterilising Water Purifier was also the first in Korea to receive a Carbon Neutral Product Certification, reinforcing Coway’s leadership in green technology and carbon footprint reduction.

Customer-Centric Innovation

In a competitive home appliance industry, Coway differentiates itself by tailoring its products and services to meet diverse customer needs. The brand is recognized for its high-quality products, award-winning designs, and outstanding after-sales service.

A key element of Coway’s customer care approach is the Coway Lady (Cody) team, introduced in 2009. These dedicated professionals handle filter replacements, product maintenance, and consumer feedback collection. Insights from the Cody team led to the creation of OMBAK, the first water purifier designed specifically for Malaysian households.

Coway’s technicians provide expert assistance with product repairs and relocation, while homecare technicians ensure premium mattress customers receive regular cleaning services, offering Malaysia’s first-ever mattress rental with professional maintenance.

Pioneering the Rental Scheme

In 2006, Coway introduced Malaysia’s first home appliance rental scheme, making high-quality products more accessible through affordable monthly fees. Over time, rental options have become a preferred choice among consumers, reinforcing Coway’s commitment to providing quality living solutions for everyone.

Industry Accreditations

Coway places great importance on certification and recognition to assure customers of its product and service excellence. The company is accredited by JAKIM for Halal certification, ensuring hygiene and sanitary compliance. Water Quality Association (WQA) has awarded Coway the Gold Seal Product Certification, recognizing it as a trusted producer of water systems. NSF International independently tests and certifies Coway products for water and health science standards. ISO (TÜV SÜD) certification ensures quality management for both products and services, while SIRIM and Suruhanjaya Tenaga (Energy Commission) validate compliance with Malaysian energy regulations.

Corporate Social Responsibility

Coway’s commitment to social impact is reflected in its Happy Water Project, launched in 2017. The initiative provides clean water access to Orang Asli and underprivileged communities, improving the lives of 395 families across 21 villages through water filters, sustainable water sources, and hygiene education.

During the COVID-19 pandemic, Coway extended its support by donating 300 air purifiers to public hospitals treating COVID-19 patients. The company also contributed RM300,000 to the Ministry of Health Malaysia through proceeds from air purifier sales. To further assist the general public, Coway distributed 10,000 Stay Safe kits containing hand sanitizers and masks to Grabfood riders and customers.

Through a combination of technological innovation and corporate responsibility, Coway continues to lead as a brand that values both its customers and the communities it serves.