A Legacy of Excellence and Market Leadership
Coca-Cola Europacific Aboitiz Philippines, Inc. (CCEAPI), founded as Coca-Cola Bottlers Philippines, Inc., plays a vital role within and beyond the Coca-Cola system as the bottling arm of Coca-Cola in the Philippines. As a prominent industry player, the company offers a diverse portfolio spanning sparkling beverages, ready-to-drink juices, teas, dairy, and alcoholic ready-to-drink (aRTD) options, catering to the varied tastes of Filipino consumers. With a legacy rooted in 112 years of Coca-Cola’s presence in the Philippines, CCEAPI continues to build on its heritage by delivering innovative products while contributing to the country’s economic and social development.
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Expansive Operations and Unmatched Execution
CCEAPI’s operations are extensive, encompassing 18 manufacturing plants and nearly 70 distribution centers and sales offices strategically positioned across the nation. This widespread network ensures product availability across various retail channels, including over one million traditional trade outlets such as sari-sari stores or local mom-and-pop shops. The company’s focus on seamless execution is exemplified by the two fastest PET carbonated soft drink (CSD) lines in the world, located in its Canlubang plant in Laguna, reinforcing its commitment to operational excellence.
Strategic Pillars Driving Business Growth
The company’s strategy revolves around its core pillars: great beverages, great people, great partners, great execution, and done sustainably. This framework enables CCEAPI to remain competitive in a dynamic market. By fostering strong relationships with key customers, CCEAPI continues to grow its business, securing new partnerships and renewing collaborations with long-standing partners. These efforts reflect the company’s proactive approach to understanding and addressing evolving consumer needs, ensuring a consistent and reliable supply of beverages throughout the Philippines.
Innovation in Product Offerings and Market Expansion
CCEAPI’s ability to stay ahead of market trends is further demonstrated by its innovative product portfolio, which spans multiple beverage categories. From household names like Coca-Cola, Sprite, and Royal to new launches such as Jack Daniel’s and Coca-Cola and Monster Energy, the company continuously adapts its offerings to suit consumer preferences.
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Recognition for Service Excellence
Beyond product innovation, the company has earned recognition for its excellence in service. CCEAPI’s modern trade teams have received multiple awards from key retail partners, including Best in Account Management from 7-Eleven and the Visionary Leaders Award from Alfamart. These accolades underscore the company’s ability to build sustainable partnerships and its leadership in driving business growth through collaboration with retailers.
Commitment to Sustainability and Environmental Responsibility
Sustainability remains at the core of CCEAPI’s business strategy. The company actively integrates environmentally responsible practices across its operations, guided by global sustainability commitments. From water stewardship programs and clean energy initiatives to sustainable packaging innovation and waste management programs, CCEAPI is dedicated to reducing its environmental impact. Its manufacturing plants promote resource efficiency, with a strong emphasis on water replenishment and carbon emissions reduction. The company also supports packaging collection and recycling efforts to promote a circular economy, aligning with global sustainability goals.
A People-First Culture and Employee Well-Being
CCEAPI fosters a people-first culture, prioritizing employee welfare and development. Through the Total Well-Being Program, employees have access to mental health services and professional counseling via Coca-Cola Cares, supporting both personal and professional growth. This approach reinforces CCEAPI’s commitment to holistic care. The company’s Human Rights Policy further ensures safe, respectful, and inclusive workplaces, solidifying its reputation as a responsible employer.
Driving Economic Growth and Community Impact
The company’s impact extends beyond its workforce, creating economic opportunities throughout the value chain. For every direct job within the Coca-Cola system, seven indirect jobs are generated, contributing to economic growth and livelihood opportunities across the Philippines. With over 9,000 associates and approximately 70,000 jobs supported through its value chain, CCEAPI plays a critical role in local economic development. The company’s dedication to fostering meaningful partnerships with retailers and distributors strengthens its market presence and enhances its ability to serve communities nationwide.
A Vision for the Future
By maintaining a steadfast focus on innovation, sustainability, and customer satisfaction, CCEAPI has positioned itself as a market leader. Its ability to evolve with the changing demands of the industry ensures that the company remains competitive and relevant. With a history spanning over a century and a strategic roadmap for growth, CCEAPI exemplifies resilience and forward-thinking leadership, contributing positively to the communities it serves.
