Established in 1994, Cho Thavee Dollasien Public Company Limited has emerged as a leader in the design and manufacture of truck bodies and trailers, bringing German engineering expertise to the Asian market. The company specializes in designing, manufacturing, and assembling vehicle bodies while integrating advanced engineering systems into truck bodies, trailers, and commercial transportation vehicles. With a diverse client base of 300 companies—approximately 100 of which are active customers annually—Cho Thavee Dollasien serves markets across Asia, the Middle East, and Oceania.
Commitment to Research and Development
The company faces stiff competition from lower-standard Chinese products but believes that investment in research and development is the key to overcoming these challenges. By continuously enhancing personnel skills and refining its product offerings, Cho Thavee Dollasien has developed a ten-year strategic plan to navigate industry changes. A core outcome of this R&D focus is the ability to deliver custom-designed products tailored to specific client needs. The company actively engages in market research, conducting customer surveys to anticipate industry demands and maintain a competitive edge.
Customer-Centric Approach and Sustainability Goals
Cho Thavee Dollasien emphasizes exceptional after-sales service, ensuring continuous engagement with customers to reinforce its commitment to quality and reliability. The company’s long-term mission is to establish the CHO brand as a leader in truck manufacturing while aligning its products with sustainability, safety, and user-friendly innovations. As part of this vision, the company aims to be top-of-mind for clients seeking eco-friendly, high-performance truck solutions.
Employee Well-Being and Corporate Governance
As a people-centric organization, Cho Thavee Dollasien prioritizes employee satisfaction and professional growth. In parallel, it seeks to generate strong financial returns for stakeholders, with an ambitious goal of increasing income from project management and services by one-third compared to current profit levels. The company also aspires to achieve national recognition for its innovation efforts, aiming for an award from the National Innovation Agency by 2018.
To support its corporate social responsibility initiatives, Cho Thavee Dollasien established a dedicated CSR Board of Directors in July 2014. Led by the company’s President and CEO, this board drives sustainability efforts across the organization. Additionally, corporate governance committees focusing on risk management, nominations, and compensation ensure that employee well-being and ethical business practices remain a priority.
Future Growth and Expansion
As a leading Thai SME, Cho Thavee Dollasien is confident in its ability to expand beyond its existing markets. With a steadfast commitment to innovation and operational improvements, the company believes that growth will not compromise its competitive advantage. Over the next five years, Cho Thavee Dollasien sees economic expansion in Thailand as a pivotal factor in driving regional growth and profitability. By maintaining its focus on research, customer satisfaction, and sustainability, the company is well-positioned to lead the transformation of the truck manufacturing industry in Asia and beyond.
