Brigada Group of Companies, Inc. is widely recognized in the Philippines as a powerhouse in tri-media news and entertainment. However, beyond its media footprint, the company has built a diversified business portfolio spanning pharmacy, pharmaceuticals, food supplements, household products, cosmetics, security services, and garden resort management.
Founded by Elmer Villegas Catulpos in 2005 at the age of 29, Brigada has grown into the country’s largest marketing media firm. Catulpos pioneered a unique business model that seamlessly integrates independent journalism with product distribution—an innovation that has set Brigada apart from traditional media companies.
A Synergy of Media and Business
Brigada’s extensive media network includes more than 40 state-of-the-art News-FM radio stations strategically located across the country. These stations not only provide localized programming but also serve as powerful platforms for marketing the company’s products. Brigada Pharmacy and major retail chains like Watsons distribute the company’s pharmaceutical and wellness products, ensuring wide accessibility for consumers.
Unlike many media companies that rely on advertising revenues from multinational corporations and political entities, Brigada took a different path. Recognizing the challenges of maintaining journalistic independence in a highly commercialized industry, the company established Brigada Healthline Corp. in 2006. This division focuses on distributing food supplements and other wellness products, providing a financial backbone for the company’s media operations. Today, Brigada owns 60 product brands and remains a trailblazer in both media and product marketing.
A Workforce Inspired by Vision
What started as a small venture with just one graphic artist has now grown into an organization with over 1,000 employees. Brigada’s workforce takes pride in being part of a company that values both professional growth and personal aspirations. Catulpos, who had no formal business training when he launched his first company, has become an inspiring figure for his employees. His journey underscores the belief that success is driven by determination, vision, and continuous learning.
Brigada prioritizes employee development, offering skills training programs designed to enhance personality development, social interaction, and emotional intelligence. Training sessions are conducted by both in-house experts and external professionals, ensuring that employees receive the best possible guidance in their respective roles.
Commitment to Social Responsibility
Corporate social responsibility (CSR) is deeply embedded in Brigada’s corporate values, guided by the principle: “We express gratitude and reach out to others.” Each of Brigada’s radio stations actively participates in local community outreach programs, classified under the company’s Four Hearts of Service initiative.
Brigada’s CSR programs go beyond the conventional. While the company organizes feeding programs, school supply donations, and medical and dental missions, it also undertakes unique initiatives such as public school restroom construction, furniture donations, bloodletting drives, swine dispersal programs, and mortuary assistance. These efforts reflect the company’s strong commitment to uplifting the communities it serves.
A Legacy of Innovation and Service
Brigada Group of Companies stands as a testament to the power of innovation, resilience, and purpose-driven leadership. Under Catulpos’ vision, the company continues to redefine the boundaries of media and commerce, proving that businesses can thrive while maintaining journalistic integrity and social responsibility. As it expands its reach and impact, Brigada remains committed to its founding principles—serving the Filipino people through both information and meaningful solutions.
