Founded in 1989 and headquartered in Taipei, Taiwan, ASUSTeK Computer Inc. (ASUS) is a global leader in cutting-edge technology, renowned for its high-quality motherboards, personal computers, monitors, graphics cards, routers, and other innovative solutions. Beyond its commitment to delivering world-class technology, ASUS has embraced sustainable development, integrating environmental, social, and governance (ESG) principles into its core operations.
Pioneering Sustainability Through Circular Economy
Recognizing the importance of sustainability, ASUS established a dedicated sustainable development unit in 2009 to address global ESG trends. The company’s GreenASUS & SERASUS Steering Committee—comprising representatives from various business units—drives sustainability initiatives, ensuring that environmental responsibility is embedded into every aspect of its operations.
At the heart of ASUS’ sustainability strategy is the shift toward a circular economy. Moving beyond passive pollution control, ASUS proactively implements preemptive measures to decouple economic growth from carbon emissions and resource depletion. In 2019, ASUS became the world’s first company to obtain the ISO 20400:2017 Sustainable Procurement certification, solidifying its commitment to responsible sourcing and supply chain sustainability.
Empowering Communities Through Technology
ASUS believes in bridging the digital divide and empowering communities through technology. The ASUS Foundation, established in 2008, has played a pivotal role in global digital learning, setting up digital training centers and refurbishing computers to provide educational opportunities. Working closely with non-profit organizations, volunteer groups, and government agencies, ASUS ensures that technology reaches underserved populations across its primary markets, including Taiwan, Europe, North America, China, and India.
The company also upholds responsible recycling practices, collaborating with certified recyclers to provide free product recycling services. By adhering to international electronics recycling standards such as Responsible Recycling (R2) and e-Stewards, ASUS reinforces its commitment to a sustainable, circular economy.
A Culture of Giving Back
ASUS fosters a strong culture of corporate social responsibility, actively encouraging its employees to contribute to social causes. The ASUS Volunteer Club supports philanthropic initiatives across Indonesia, India, Thailand, the Philippines, Vietnam, Cambodia, and Tanzania, focusing on local needs such as computer literacy training, cultural exchange programs, and student mentorship.
Furthermore, ASUS allocates an annual budget for charity sponsorships, while its employees regularly organize fundraising events and donation drives. Through its materials collection platform, ASUS promotes responsible consumption by enabling employees to donate pre-loved or new items for charitable causes.
Innovating for a Better Tomorrow
ASUS stands at the intersection of innovation and responsibility, proving that technology can be a force for good. By championing sustainability, community empowerment, and corporate social responsibility, ASUS not only enhances the digital landscape but also paves the way for a more sustainable and inclusive future.
